As merchants on the JD platform, everyone hopes that their stores can get more traffic, thereby increasing sales and conversion rates. However, many merchants often encounter the problem of insufficient traffic during their operations. So, how to increase the traffic of JD stores?
1. Use new products to support traffic
JD platform will give a certain degree of traffic support for each new product. This traffic support is intended to help more new stores survive. However, many merchants may ignore this and fail to make full use of this opportunity. For merchants who do not have a source of goods on JD, you can use the software for uploading products to upload nearly a thousand products at a time, so that you can get more traffic. If you can convert this traffic, the revenue for the store will be very considerable.
2. Optimize product titles and keywords
If you want to get more free traffic, titles and keywords are an important traffic entrance. Because when buyers search and click on products, most of them are achieved through the title or keywords of the product. Therefore, in order to allow merchants’ JD stores without sources to get more traffic, merchants must set up titles and keywords.
Merchants need to choose some suitable product titles or keywords to make them highly relevant to the product itself and in line with the buyer’s search habits. Only in this way can the probability of the merchant’s store’s products being searched by buyers be greatly increased, thereby obtaining more traffic. It should be noted that the product title cannot use sensitive words, illegal words, etc. in order to increase search traffic, which will have a negative impact on the store.
Three, accurate positioning of the store
Accurate positioning of the store, accurate positioning of the store’s consumer groups, and accurate positioning of the consumer’s psychology are very important for the store to obtain free traffic. If a relatively accurate positioning of the store can be made, in the subsequent recommendations, it will naturally meet the needs of buyers because of its high accuracy, thus attracting buyers to click on it.
Fourth, reasonable distribution of the proportion structure of store products
A store must have its own characteristic products, and it cannot turn the JD store into a grocery store because of the blind pursuit of good sales. Such a store may obtain certain benefits in the short term, but in the long run, without the main product, the store will also fall into business difficulties. If a store focuses on a certain type of product and achieves a high sales ranking, then the traffic support provided by JD.com will also increase to a certain extent.
5. Provide high-quality manual services
Whether it is pre-sales or after-sales, merchants must ensure service quality. Improve customer service communication skills, actively and enthusiastically communicate with buyers before sales, pay attention to delivery speed, and promptly return visits to buyers after sales to see if they are satisfied with the products, and give appropriate discounts to convert some customers into old customers and increase repurchase rates. These customers are very likely to return and browse the seller’s store, thereby bringing a large number of views.
To increase the traffic of JD.com stores, merchants need to comprehensively consider various factors, formulate reasonable promotion strategies, and continuously optimize and adjust. At the same time, merchants also need to pay attention to user feedback and evaluation, timely improve and optimize products or services, and improve user experience and satisfaction. Only in this way can merchants stand out in the fierce market competition and obtain more traffic and sales.