When we decide to do cross-border e-commerce, the first thing we think about when choosing products is what we want to sell and what we should sell. This is the most important thing we consider when we start operating a store. When a hot-selling product appears, as long as the normal operation is not wrong, it will definitely sell well, and it will also save a lot of effort in the subsequent operation. Next, the author will share Shopify’s product selection experience, hoping to be helpful to everyone.
First, let’s talk about the risks of Shopify’s product selection. Cross-border e-commerce knows that it is not easy to choose products.
(1) Don’t consider counterfeit products, because doing this will definitely face the risk of being reported, especially for e-commerce products with a little traffic.
(2) Sex toys are actually normal products, so of course there is no problem. It will not harm the interests of others and will not affect the collection of payments.
(3) In the case of choosing unpopular products, although unpopular products do not necessarily have no market capacity, if 80% of the sellers of one product can benefit, while 10% of the sellers of another product can benefit, it is generally recommended for novices to choose the former. Do the former first, and then choose the latter to have a greater chance of success.
In addition, it is best to choose categories that you have accumulated more knowledge about the industry or supply chain, and your friends, so that you can have a better start. For example, if you are more familiar with image marketing, such as Pinterest or Instagram, or your pictures themselves can add points, it is necessary to sell on Shopify.
Next, when looking for new product ideas, make sure you see more than just the product itself. This may be a bit cliché, but in the market for popular and hot-selling products, fierce competition is a fact. If you want to be successful, it will be very helpful to select products from some different and unique angles. So be sure to try to go through the products and see clearly what the potential of these product categories is. Think about whether the product has new markets, new functions, and new ways of use.
There are many ways to select products on Shopify. Product selection is not a simple and easy task. Many factors need to be considered. It is still a big problem for many cross-border e-commerce sellers. In the process of solving this problem, it is necessary to do a good enough market research, which also lays a good foundation for the subsequent operation. In summary, good product selection in the early stage of e-commerce operation is of great significance to the future operation and development.