Today I will introduce you to another cross-border e-commerce marketing strategy – CRO.
Please see the previous two articles:
>>Cross-border e-commerce marketing strategy – encouragement and amplification<<
>>Cross-border e-commerce marketing strategy – programmatic buying<<
What is CRO?
CRO – Conversion Rate Optimization refers to the optimization of conversion rate or conversion rate optimization, which mainly improves the performance and effect of the website by using data and user feedback.
CRO includes CTA (Call to Action), which means to make users want to do something by designing attractive buttons, rather than requiring or calling on users to do it, A/B testing and “conversion funnel”.
Users can optimize various website content on the landing page, such as buttons, titles, designs, formats, etc. to improve conversion rates.
How to conduct CRO?
The core idea of CRO is to test different content of web pages to achieve the best results. This kind of A/B testing can use a tool called Optimizely, which can test various precise methods.
For example: One form of CRO includes social media titles, such as tweets and updates on a certain social platform, where data can be obtained to test the different effects of various titles.
The above is the content of this issue on cross-border e-commerce marketing strategy – CRO. We will update more cross-border e-commerce marketing strategies later.