After the model of the marketing channel is determined, the channel will be established to test whether the model is feasible. Here we only introduce how to establish marketing channels when the first imported goods are listed in the initial stage.
(i) Effectively build a model market
When importers first import goods, they usually occupy a large amount of funds (such as full payment of the goods and import taxes and fees). In the case of insufficient funds, it is best for companies to focus on one or two model markets, carefully select dealers and give dealers the greatest support, conduct research while doing, discover problems in market sales and make timely adjustments, and then replicate and expand to other markets after initial results are achieved.
(ii) Rely on the channels of high-quality merchants
When promoting a brand, you can rely on the influence of large commercial organizations. This strategy is also applicable when distributing products.
(iii) Rely on online marketing platforms
The development of the Internet has made product marketing more convenient. In the early stages of promoting new products, companies can create online marketing channels and use web and mobile terminals to display products, thereby achieving the purpose of distributing or selling products themselves.