There are many data that sellers need to analyze when operating Doudian. These data can help sellers better understand the operation of the store and formulate more reasonable business strategies. Let’s take a look at what data sellers need to analyze when operating Doudian?
1. Core data
The core data that sellers must analyze when operating Doudian include: transaction volume, transaction amount, visitors, clicks, conversions, logistics analysis, DSR analysis, complaint rate, quality refund rate, seller experience score, etc. These data can help sellers understand the operation of the store, find out the problems, and adjust the business strategy in time. It is necessary to summarize the data of the past week, the past month, and the past 90 days in order to better understand the operation trend of the store.
2. Live broadcast analysis
Live broadcast is one of the important sales channels of Doudian. Through live broadcast analysis, you can understand the operation of the live broadcast room, find out the problems, and adjust the live broadcast strategy in time. You can view the details of the live broadcast room. The data shows the ability of the influencer to bring goods. When analyzing, you need to look at the number of products on the shelves of this store, the number of transactions in the live broadcast room, the average number of online people, and the transaction amount during the live broadcast. You can view the data of the past 7 days, 30 days, 90 days, natural days, natural weeks and natural months. These data can help sellers understand the traffic, sales, and the ability of influencers to bring goods in the live broadcast room, and adjust the live broadcast strategy in time to improve the live broadcast effect.
3. Short video analysis
Short video is also one of the important sales channels of Doudian. Through short video analysis, you can understand the operation of short videos, find out the problems, and adjust the short video strategy in time. Through the video data, you can see the effect of this short video and the ability of video to bring goods. The core data include the cumulative number of product exposures, the cumulative number of product clicks, the cumulative transaction amount, and the cumulative number of transactions. You can view the data of the past 7 days, 30 days, 90 days, natural days, natural weeks and natural months. These data can help sellers understand the traffic, sales, and ability to bring goods in the short video, and adjust the short video strategy in time to improve the effect of short videos.
4. Product analysis
Products are the core of Doudian. Through product analysis, you can understand the operation of products, find out the problems, and adjust product strategies in time. Analyze the data of store products, and you can see the cumulative number of product exposures, the cumulative number of product clicks, the cumulative transaction amount, the cumulative number of transactions, etc. You can view the data for the past 7 days, 30 days, 90 days, natural days, natural weeks, and natural months. These data can help sellers understand the product traffic, sales, etc., adjust product strategies in a timely manner, and improve product sales results.
5. Talent data
Through the talent data, you can understand the operation of the talent, find out the problem, and adjust the talent cooperation strategy in a timely manner. Analyze the transaction amount, refund amount, number of transactions, and number of transactions of the talent. You can view the data for the past 7 days, 30 days, 90 days, natural days, natural weeks, and natural months. These data can help sellers understand the sales situation and service quality of the talent, adjust the talent cooperation strategy in a timely manner, and improve the effect of talent cooperation.
In short, there are a lot of data that need to be analyzed when operating a Doudian. These data can help sellers better understand the operation of the store and formulate a more reasonable business strategy. Sellers need to choose appropriate data for analysis according to their actual situation, adjust their business strategies in a timely manner, and improve the sales effect of the store.