The prevalence of new media has gradually “eroded” the time users spend on Amazon. After all, customers cannot shop 24 hours a day. They may spend more time on social media, and the order conversion link still falls on the Amazon platform. This is not a big crisis for Amazon. However, social platforms such as Facebook, Instagram, and Pinterest do not want to be Amazon’s traffic wedding dress all the time. They have launched their own e-commerce plans or established their own e-commerce departments or cooperated with well-known e-commerce systems such as SHOPIFY to jointly create a new new media e-commerce ecology and defend their own traffic planet.
Does this scene look familiar? Of course, the giant Amazon cannot sit still and wait for death. At the end of 2019, it launched a new user interaction tool “Amazon POST” for brand sellers, that is, “Amazon Post”. Brand sellers can use “Amazon POST” to publish free graphic information of brands or products to promote on the Amazon site. Consumers can directly jump to product details and place orders after seeing it. You can also click “Subscribe” to become a fan. The whole process is similar to our common social platforms. However, “Amazon POST” is classified in the “Amazon Advertising” column, so it may try to charge in the future. It can be seen that Amazon’s intention is very clear, and it wants both traffic and conversion.
POST display style
Currently, “Amazon POST” only supports full display on Amazon mobile terminals, usually above the “User Questions and Answers” column on the Listing page, and displays up to 10 category-related pictures and posts. When the seller’s POST reaches 10, they will be automatically displayed on the brand listing’s details page according to the latest “Amazon POST” policy.
How to create a POST
Sellers can select “Posts” on the “Amazon Advertising” page to enter the “Amazon POST” management interface.
On the “Amazon POST” page, select “Create post” to create a new post. Sellers need to prepare pictures of the target product, the title of the post, the target product ASIN and the post label. While editing the post, the display effect of the post can be viewed instantly on the right. After confirming the information is correct, submit it.
All POSTs will have data tracking for brand sellers to evaluate the interactive effect of the post so as to further optimize the post.