Factors that affect YouTube video rankings
1) Video viewing rate
One of the major ranking indicators of YOUTUBE is the video viewing rate. The longer the customer watches, the higher the video ranks on YOUTUBE. This logic is easy to understand. YOUTUBE hopes that users can watch and stay on the platform for a longer time, so that they have a greater chance of clicking on ads. YOUTUBE makes money and will be willing to promote your video. It can be seen that the longer the customer watches the video, the more conducive it is to ranking.
2) Video click-through rate
When someone searches for the target keyword on YOUTUBE, the video you uploaded has the opportunity to be displayed on the search results page. But if the user does not click on your video, YOUTUBE will slowly lower your keyword ranking, and YOUTUBE’s algorithm will determine that your video is not highly relevant and does not meet the user’s search expectations. Therefore, if we want to attract attention on the search page, we must design a good video cover and title so that users can see it at a glance and arouse his interest.
3) User Engagement
After watching a video, users can like and comment on it. Users who like the video content may also subscribe and share it. The higher the user engagement, the higher the ranking YouTube gives to the video. Therefore, we can insert words in the video to encourage users to comment, subscribe, and share, and guide users to pay more attention and share.