Listing Q&A is very prominent in the entire ASIN details page, right next to customer reviews, which is enough to show the importance the platform attaches to the Q&A function. For consumers, from the perspective of daily shopping behavior, Listing Q&A does play an important role in pre-sales consultation, and is also an entry point for user interaction. After all, the product experience of consumers is more convincing.
The focus of Q&A is on content quality. Sellers can take the opportunity to answer consumers’ questions to embed ASIN-related keywords in the content. At the same time, they can use Amazon’s new regulations to insert videos in the reply to more intuitively display the characteristics of the product. At this time, “Q&A” is equivalent to a free advertising space on the Listing details page.
For new products, you can pay more attention to the Q&A content of competing products, sort out the issues that consumers are more concerned about, and when consumers ask questions, you can give the best answer based on the characteristics of your own products.