In today’s digital business environment, Doudian, as a popular e-commerce platform, has attracted the participation of many sellers. However, in order for sellers to successfully operate and achieve good results on Doudian, sellers need to abide by a series of rules. This article will discuss in detail what sellers cannot do when operating Doudian to help sellers avoid unnecessary risks and penalties.
1. False advertising: You cannot falsely advertise product functions, quality, ingredients, origin and other information in product descriptions to mislead others. False advertising not only harms the rights and interests of consumers, but may also lead to consumer complaints and returns. Therefore, when describing products, sellers should adhere to the principles of honesty and accuracy and truthfully describe the characteristics and advantages of the products.
2. Selling banned products: You cannot sell products that are expressly prohibited by national laws and regulations, such as firearms and ammunition, obscene items, drugs, gambling supplies, etc. These products not only violate laws and regulations, but may also cause serious harm to society and consumers. Therefore, when choosing products, sellers should carefully understand the laws and regulations of the country and the platform’s prohibition regulations to ensure that the products sold are legal and compliant.
3. Excessive marketing: Excessive marketing through fake orders, hype, malicious evaluation, etc. cannot be carried out, which will affect the normal experience of other users and sellers. Therefore, sellers should follow the principles of integrity and fairness in marketing activities.
4. Intellectual property infringement: Products that infringe on the intellectual property rights of others, such as counterfeit brands, pirated products, etc., cannot be sold. Intellectual property infringement will not only damage the rights and interests of the original right holder, but may also lead to legal disputes and penalties. Therefore, when choosing products, sellers should carefully verify the intellectual property status of the products to ensure that the products sold do not infringe on the intellectual property rights of others.
5. Abuse of marketing tools: The platform’s marketing tools and functions cannot be abused, such as false transactions, malicious evaluations, fake orders, hype, etc. Therefore, sellers should follow the principles of integrity and fairness when using marketing tools.
6. Abuse of keywords: Sellers cannot abuse the platform’s search keywords. Abuse of keywords will not only affect consumers’ search experience, but may also lead to platform penalties. Therefore, when using keywords, sellers should choose appropriate keywords based on the characteristics and advantages of the products.
7. Frequent changes to information: Frequent changes to store names, product titles, descriptions and other information may result in the account being banned or punished. Frequent changes to information will not only affect consumers’ shopping experience, but may also lead to distrust of the platform. Therefore, sellers should consider carefully when changing information to ensure that the changed information is accurate, clear and valuable.
In short, when operating Doudian, sellers should strictly abide by the rules and restrictions of the platform and avoid the above-mentioned operations. Only in this way can a good reputation and performance be established on the platform and sustainable development be achieved. At the same time, the platform should also strengthen supervision and management of sellers to promptly detect and deal with violations.