1. Product description does not match
Based on the principles of Amazon SEO, when optimizing the listing, sellers will arrange keywords for the editing of the title, five-point description and other texts. Most people may pay more attention to the search volume of keywords and ignore the relevance and banned words including brands. Especially for sellers who run small language sites, the text translated by Google often does not express the meaning, which can easily violate Amazon’s policies and cause the product to not match the description. Once a customer complaint is received or Amazon spot checks, the product will be removed from the shelves, and in serious cases, the account operation will be suspended. If a similar situation occurs, review the various texts of the listing as soon as possible, make corrections and submit a PofA (Plan of Action).
2. Complaints about wrongly purchased products
Complaints about wrongly purchased products refer to customers returning products because they bought the wrong product or bought products they did not need. Of course, just like the 7-day no-reason return policy, although it is a reason for customers to return products due to dissatisfaction with the product, if the seller receives more and more returns due to this reason, exceeding the bottom line of the performance indicator, Amazon will also send a warning email to the seller, requiring the seller to improve the product, and in serious cases, the account will be closed. If this situation really happens, there is no need to panic. The seller needs to write a PofA (Plan of Action) to describe the improvement measures in detail and submit it to Amazon for review. Of course, the best solution to the problem is to avoid such problems, which requires sellers to take the details and packaging of the product seriously, not seeking perfection, but seeking foolproofness.
3. Complaints about banned products
In order to protect the rights and interests of consumers, the Amazon platform has stipulated a number of banned products, especially for food, medicine, chemical preparations and other safety-related categories. Of course, mature sellers are also prepared and will avoid these restricted products. However, some sellers may accidentally put descriptive keywords related to restricted products on the listing page, especially sellers in the European minority language market. It is easy to be careless. Once Amazon’s AI detection captures these prohibited related words, the store will receive complaints and remove the products from the shelves, and even face the risk of closing the store. In this case, the seller can only make corrections as soon as possible and file a complaint.