Does high traffic mean a permanent solution? Not necessarily. On the Amazon platform, the most important factor that determines the ranking of a listing is the conversion rate. In simple terms, if the listing has a large amount of traffic, but the conversion rate of customers clicking and purchasing products is very low, Amazon will not give the listing a better ranking, which is one of the considerations for the PPC precision volume (broad + and precise) strategy.
Similarly, if the listing link is successfully ranked on the homepage on Google, but the conversion rate is very low, then the marketing results conveyed to the Amazon site will be counterproductive, greatly affecting the ranking of the listing on the Amazon site. Therefore, everyone should spend more time to optimize the listing and try to improve the product information, including high-quality main pictures, differentiated product features, and content-rich A+ pages, so as to improve the conversion rate on the Amazon site. When there is a certain amount of data accumulation, then try the integration of Google SEO step by step.