In fact, for Amazon sellers, if they want to run a good store, they naturally need to run every product. Many Amazon sellers will find that their new product ads do not have much exposure. If you want to increase exposure, you can refer to the following methods.
1. Why are Amazon’s new product ads not exposed?
1. The advertising time is too short and the number of exposures is not enough;
2. The advertising bid is too low and the ranking is too low;
3. Improper keyword settings, keywords and ads do not match;
4. Login error optimization, title, description, picture and other optimization are not sufficient, and the weight of Amazon A9 algorithm is low;
5. The product is relatively unpopular, and the number of buyers searching is originally small.
2. How to increase the exposure of Amazon’s new products?
1. First of all, you must do a good job of preparation before the factory ships.
Edit the title and text copy. If there is no source of goods, please provide product pictures and English descriptions. Make product main pictures, sub-pictures and other picture materials. Unlike other platforms, Amazon has no way to win the distribution, so it is important to create a single product, but there is no guarantee that you can do it well by choosing a product.
It is recommended to select 3-5 products in advance to spread the risk, first use air transport 3 products to FBA, about 50-100 of each product (the number depends on the product cost and personal financial strength), and then start to launch new products.
2. The most important part of creating a hot product is to attract traffic.
Its traffic mainly comes from two aspects: one is natural flow, and the other is advertising. These two channels are independent, but the advertising effect is good and can promote the increase of natural traffic.
Share two ways to increase natural traffic: First, first of all, find products that are related to the product, and then use crawler tools to find the mailbox of the reviewer (some buyers of review will leave a real mailbox).
3. The product needs to be improved, involving two aspects: inside and outside the station!
The station includes: selling points, descriptions, ST, don’t know how to do it? Another simple way is to copy. Sellers can look at how BS is written and just imitate it. The rest of the site is promotional, including click-through ads, flash sales, and so on.
Off-site, we won’t talk about blogs on celebrity media forums here, but mainly talk about two parts: evaluation and promotion! The direct effect of off-site evaluation is an increase in the number of positive reviews; the direct effect of off-site promotion is a rapid increase in product conversion rate, and the category ranking will also increase rapidly, so sales will grow rapidly.
4. Advertising. That is, find the product advertisement and click to buy. The risk of brushing ads is lower than the previous one because it is one of Amazon’s sources of income.
The above is how to increase the exposure of new products in Amazon stores shared with sellers. It is recommended that sellers combine discounts and rules and run the store well and carefully. Only in this way can the store develop for a long time.