When the Doudian score is lower than 4.4, this is a very serious situation for Douyin stores. The Doudian score is calculated based on the star rating given by users, the number of complaints, the return rate and other factors. The higher the score, the better the store service and product quality. This article will analyze the reasons why the Doudian score is lower than 4.4 and how to improve it.
So if the Doudian score is lower than 4.4, how to improve it? Here are some steps and suggestions:
1. Analyze the reasons for the low score
You can use the data analysis function of the Doudian backend to view the various indicators of the store score, such as which aspects have received low reviews, which have caused user complaints, etc., and find the root cause of the low score through data analysis.
2. Improve store service and product quality
After all, low scores are usually caused by problems in these two aspects, and this is also the core of improving scores. You can start from the following aspects:
Improve pre-sales service, respond to user consultation questions in a timely and accurate manner, give professional advice and answers, and improve user satisfaction;
Strengthen after-sales service, actively cooperate in handling user after-sales problems, handle returns and exchanges in a timely manner, and improve user satisfaction with the store;
Strictly control product quality, ensure that the quality of the product meets the description, and strengthen supervision of supplier quality management. If quality problems occur, they must be handled in a timely manner and actively communicated with users;
Optimize logistics and distribution, strengthen communication with logistics partners, improve distribution efficiency, and ensure that goods are delivered in a timely manner.
3. Improve user participation and interactivity
Sellers can attract user participation through some activities such as lucky draws and coupons, and encourage users to evaluate and actively interact after receiving the goods.
4. Actively handle user complaints and disputes
Communicate with users in a timely manner, listen to their opinions and suggestions, and provide reasonable solutions. Handling user problems can increase satisfaction and thus improve scores.
5. Continuously optimize store operations
In addition to the above steps, market analysis and competitor research should be conducted based on store characteristics to find differentiated competitive advantages and reflect them in store services and products.
A Doudian score lower than 4.4 is a serious situation for Douyin stores. This article provides methods such as analyzing the reasons for low scores, improving store services and product quality, increasing user engagement and interactivity, actively handling user complaints and disputes, and continuously optimizing store operations. Through these steps and suggestions, help stores quickly improve their scores, reshape their image, and save stores from crisis.