With the acceleration of globalization, more and more overseas brands are entering the Chinese market. Tmall International, as a bridge connecting domestic and foreign markets, provides a good platform for these brands. However, it is not easy to open a store in Tmall International. Merchants need to meet a series of conditions and prepare corresponding fees to successfully settle in and obtain good operating results. This article will analyze the settlement conditions and fees of Tmall International in detail to help merchants better understand the settlement process and requirements.
1. Tmall International Settlement Conditions
Tmall International has a series of strict requirements for merchants to settle in to ensure the quality and reputation of the platform. First, the settled brands must have physical stores in overseas companies to ensure the authenticity and reliability of the products. Merchants need to provide complete proof of purchase channels to prove that the source of the products is legal and regular. This requirement helps to ensure the quality of goods sold on the platform and safeguard the rights and interests of consumers.
Secondly, the requirements for brands are relatively high. For example, a store-type Tmall International flagship store needs to have at least 35 original trademarks overseas and has been in operation for one year. If it is a well-known local brand, it is also necessary to provide proof materials such as on-site photos of the brand’s physical store. These requirements are intended to screen out brands with strength and credibility and enhance the brand image of the entire platform.
2. Tmall International Settlement Fees
Settling in Tmall International requires certain fees, which vary according to factors such as store type and business category. First of all, the deposit is an indispensable fee in the settlement process. The amount of the deposit varies depending on the category. Generally speaking, the normal deposit amount is between RMB 150,000 and RMB 300,000. Merchants need to pay the corresponding deposit according to their business categories and actual conditions.
In addition, the annual fee is also one of the fees that need to be paid for settling in Tmall International. Depending on the business category, the annual fee is divided into two levels of RMB 30,000 and RMB 60,000. If the merchant operates across categories, it will be charged according to the highest annual fee corresponding to the category. Merchants need to carefully understand the annual fee standards of the categories they operate before settling in, so as to make budgets and plans.
In addition to the deposit and annual fee, merchants also need to consider other possible fees, such as platform technical service fees, promotion fees, etc. These fees are determined according to the merchant’s business strategy and actual situation. Merchants can choose and invest according to their own needs and budget.
As one of the important e-commerce platforms in the Chinese market, Tmall Global provides good development opportunities for overseas brands. However, in order to successfully enter Tmall Global and achieve good operating results, merchants need to meet a series of conditions and prepare corresponding fees. By understanding and complying with these entry conditions and fee requirements, merchants can better plan their business strategies and enhance their brand image and sales. At the same time, merchants should also continuously optimize their products and services to meet the needs and expectations of consumers and win more market share and reputation.