With the rapid rise of the Douyin platform, Doudian, as a new e-commerce model, has attracted more and more sellers to settle in. However, for novice sellers, how to quickly place orders in the early stage of Doudian is a major problem. The following will introduce in detail the order placement methods of Doudian sellers in the early stage of the store.
1. Category selection
When Doudian selects categories, it must be single and vertical. A store only does one large category, and can do 1-2 subcategories. This can ensure the verticality of the store and obtain more free and accurate traffic recommended by the platform. The advantage of doing so is that it can make the store more professional, attract accurate customers who are interested in products in this category, and improve the conversion rate and repurchase rate.
2. Product selection
The core of Doudian is product selection, especially for sellers who do Doudian without source mode, they must realize the importance of product selection. Sellers must have certain standards for product selection, and do not choose products that do not meet the standards. For example, you can choose seasonal products, the latest hot-selling products on the platform, products with good reputation, extremely cost-effective products, 9.9 yuan welfare products, new and unique products, etc.
3. Quantity Control
If the number of products listed by the seller is too large, the platform may determine that the seller’s store is a store without supply. In the case of minor offenses, the product will be removed from the shelves, and in the case of serious offenses, 4 points will be deducted and a deposit of 2,000 will be fined. Therefore, the number of products in a store does not need to be too large. Generally, 100-300 are enough. In addition, some products that have no traffic and no orders can be removed from the shelves in time and replaced with popular products with traffic, but the frequency of removing and removing products from the shelves should not be too frequent. The advantage of doing so is that it can prevent the store from being judged as a store without supply by the platform, and it can also improve the store’s operating efficiency and product conversion rate.
4. Pricing Strategy
The logic of Doudian pricing is not that the cheaper the better. There is a market for low-priced products, and there is also a corresponding market for high-priced products. It mainly depends on the categories/products made by the seller and the corresponding customer consumption capacity. Products are divided into standard products and non-standard products, and are also divided into drainage products and profit products, etc. Therefore, when sellers price a product, they first need to figure out the positioning of the product, and the seller’s pricing must include the cost of the product + the expert commission + the platform deduction point. The advantage of doing this is that it can ensure that the seller’s pricing is reasonable and competitive, and it can also ensure the seller’s profit margin.
5. Find experts to bring goods
This is the most commonly used way for Doudian sellers to place orders. It is fast to place orders, easy to explode orders, and relatively safe and stable, and can be done for a long time. Experts bringing goods means that sellers cooperate with experts on the Doudian platform and let the experts recommend the seller’s products in their live broadcast rooms or short videos, thereby achieving product sales and promotion. The advantage of experts bringing goods is that you can use the popularity and influence of the experts to quickly increase the popularity and sales of the products. At the same time, experts bringing goods can also help sellers save promotion costs and improve promotion efficiency.
In short, the order-making method of Doudian sellers in the early stage of the store requires sellers to comprehensively consider and optimize category selection, product selection, quantity control, pricing strategy and finding experts to bring goods. Only in this way can sellers quickly place orders in the early stage of Doudian and achieve profitability and development of the store.