Learn in detail the product capacity scale, consumption structure and consumer behavior habits of the target market, preliminarily analyze the positioning of new products in the target market, and analyze the specific sales of products in this category in the market. The research time is 3 to 10 days.
The more intuitive way to conduct market research is to analyze the category sales data on the Amazon platform, which can quickly determine the market size of products in this category, such as kitchen scales.
Through the product selection software, you can query the overall sales of the category and the sales data of the TOP100 ASINs. For example, the overall sales of the kitchen scale category in the current month is 436416 (this is the estimated data for the current month, for reference only). Although the number of ASINs in this category exceeds 50,000, the sales of the top ten account for almost half of the sales of the entire category.
If you need to study consumer habits or needs, the most convenient way is to use the brand analysis function of the Amazon store to directly search for the product. The corresponding attribute words of the product will be displayed according to the search volume ranking, such as kitchen scales.
Regarding kitchen scales, consumers’ various search long-tail words are displayed. The search index of these keywords can reflect the popularity of a certain type of product in the market. Regarding kitchen scales, the most searched term is “kitchen scales digital weight”, so the term “kitchen scales digital weight” is the most demanded term.