In the field of e-commerce, the hosting model is a common operating method. Temu, as a well-known e-commerce platform, provides two modes: semi-hosting and full-hosting. So, what is the difference between Temu’s semi-hosting model and full-hosting model?
From the perspective of the store system, full-hosting and semi-hosting are two completely independent systems. This means that if a fully-hosted merchant wants to convert to a semi-hosting model, he needs to open a new store. This awareness has led to a great difference in the operation and management of the two models.
There are also differences in the fulfillment method. Full-hosting merchants only need to send the goods to domestic warehouses, and Temu will be responsible for subsequent trunk logistics, terminal distribution and other links. In this model, merchants do not need to worry too much about the details of logistics and transportation, but only need to focus on product supply. The semi-hosting model is mainly for merchants with goods in overseas warehouses. In this model, merchants need to import platform orders by themselves, ship directly to customers, and be responsible for reverse logistics such as returns. This requires merchants to have stronger logistics management capabilities and resources.
At the level of the listing steps, under the entire hosting model, merchants need to follow a series of steps, such as selection, sending samples, reviewing versions, reviewing drawings, etc. , and the approval cycle for release is relatively long, and the subjectivity is relatively low. However, in the semi-hosted model, merchants can skip these complicated processes and directly put the goods in overseas warehouses on the shelves for sale on websites in the United States, Europe, etc., while Temu is responsible for perfecting the product details and helping with price comparisons. This model provides merchants with greater independence and flexibility, and can bring products to market faster.
In addition, there may be differences between the semi-hosted model and the full-hosted model in terms of operating costs and risk-taking. Under the full-hosted model, merchants may have to bear lower operating costs, but they are more dependent on the platform and the risks are relatively concentrated. Under the semi-hosted model, merchants need to bear more logistics management costs and risks, but they also have greater management rights and profit margins.
In short, Temu’s semi-hosted model and the full-hosted model are significantly different in terms of store system, fulfillment methods, and listing processes. Sellers need to choose a hosting model that suits them based on their actual situation and needs.