Many AliExpress sellers also hope to open a through train, but opening a through train also requires a good bidding work for the product. If it can be done well, it can also allow the product to get a better position and buy a better position with better money.
1. What is the appropriate bid for the through train of AliExpress sellers?
1. Bid according to the effect
Conversion words: This type of words is the focus of attention and is the main force for improving ROI in the later stage. This word segment should be kept in a relatively forward position. Now it is relatively backward. Improve the ranking to strive for more traffic. If it has been adjusted to a better position on the homepage.
Words without conversion: This type of words is very expensive. If there is no conversion for a long time, it should be deleted. If there is no conversion in a short time, you can lower the bid first, reduce the cost and observe the effect. If there is no conversion in the later stage, but there can be collections, at this time the unit price is within the affordable range, then continue to maintain for several days, increase the price if there is conversion, and decrease it if there is still no conversion.
Keywords without clicks: It depends on the situation of the keywords. If the relevance is poor, it is recommended to delete them. For words with good relevance, the display volume is not large. You can increase the bid to obtain enough display and then observe the click situation. However, if a large number of displays are still not clicked, in order to avoid lowering the overall plan, this type of words should be deleted.
2. If the word is large (greater than 1 yuan), all words are sold at the lowest price (less than 0.5 yuan). As long as the long-tail word and the precise word are less than 1 yuan, they are all transferred to the first page.
3. Only good and bad words can be bid, but remember that if the buyer clicks in on the good word, the money will also be deducted. All high-priced good words are minimized or directly deleted. This is also to help everyone save the cost of opening a through train and not spend money indiscriminately.
2. Why can’t AliExpress sellers bid?
1. The word does not correspond to the product, and appropriate products need to be added during promotion.
2. The product matching the word is invalid or punished.
3. Promotion is restricted due to poor overall quality, that is, the promotion score is too low.
The above is the bidding problem of AliExpress Express Express shared with sellers. I hope it will be helpful to sellers. LianLian Cross-border Payment always pays attention to every little thing of sellers, and will bring articles on related aspects in future articles to help sellers promote better.