According to surveys, nearly half of consumers in North America use social media channels for product research. As younger generations become more connected to social media, the number of people doing product research on these platforms is likely to increase. In fact, people aged 16-24 already do more product research on social media than on search engines. Over the past few years, social media channels have gradually become a new way for consumers to research products. With the number of social media users increasing year by year, marketing on social networks is one of the best ways to promote your brand. Many sellers will develop an effective social media marketing strategy, and they will choose where consumers are most active, in other words, to expose products on the most popular social media platforms in the United States, so that buyers will see a lot of information about products on these platforms.
The second most popular social media network in the United States is Facebook Messenger, which is used by 61.1% of American adults.
Ranked third on the list of top social media platforms in the United States is Instagram, which is used by three out of five American adults. Before sellers conduct research on marketing products on the platform, the average engagement rate of Instagram can help sellers learn more about which products are popular.
TikTok is the fourth most popular social media platform in the United States. 42.4% of adults use this social network. Sellers can better position the information obtained on each platform by understanding the demographics of each social media user. For example, a study of the age demographics of TikTak users showed that most of them are young people, so the popularity of content promoting brands or products can be analyzed.
The fifth most popular social media in the United States is Twitter, with 41.8% of users. When using Twitter for business, it is important to keep in mind key Twitter statistics, such as its gender and age demographics.
The top social media platforms in the United States and the proportion of adults who use them.
It can be seen that there are many professional channels on these social media that will display the latest technology and new product trends in the market, especially some very influential K (social media accounts, which will regularly update content, including the promotion of various brands, the evaluation of various new products, and the traffic and feedback interaction of its content can reflect the future development trend of the product.
Sellers can obtain two aspects of information through the content updates of KOL social media accounts in professional fields. First, they can objectively understand users’ feedback and evaluation of products. For example, in unboxing videos, the creators of the videos will introduce in detail the usage and operation experience of the product, and even compare the different characteristics and advantages and disadvantages of similar products, and analyze product attributes and usage scenarios from all aspects.
Second, sellers can understand Learn about the latest technology products in the category and discover cutting-edge trends in a timely manner. New technologies will definitely bring huge changes to many industries. For example, Bluetooth technology was originally developed by Ericsson and was born in 1994. Bluetooth is used for wireless connections between different devices, such as connecting computers and peripherals (printers, keyboards, etc.), or allowing personal digital assistants (PDAs) to communicate with other nearby PDAs or computers. Mobile phones with Bluetooth technology can connect to computers, PDAs, and even hands-free speakers. Bluetooth headsets have also brought huge changes to the headset industry, from wired headsets to wireless headsets.
Similarly, sellers can filter blogger channels in the categories they follow, and pay attention to updates in a timely manner to obtain the latest information, and perhaps find opportunities from them.