With the continuous advancement of globalization, cross-border e-commerce has gradually become a new consumption trend. As a bridge connecting domestic and foreign markets, Tmall Global provides a platform for overseas brands to display and sell. However, in this highly competitive market, how to improve the exposure and sales of stores has become the focus of many merchants. Among them, order padding is adopted by many merchants as a means to increase sales. This article will introduce several strategies for Tmall Global order padding in detail, and explore the matters that need to be paid attention to during the order padding process, so as to help merchants better use order padding to improve store performance.
1. Tmall Global order padding strategy
1. Gradual order padding method
When padding, merchants should follow the principle of gradual progress and gradually increase the number of orders. In the early stage, you can choose full title or half title to search for order padding. As the number of orders increases, gradually reduce the search terms until the core terms are used for search. This method helps to improve the store’s search ranking and exposure, while avoiding abnormal operations detected by the system.
2. Reasonable distribution of order replenishment time
When replenishing orders, merchants should pay attention to the reasonable distribution of order replenishment time to avoid concentrated replenishment in a certain time period. The order volume can be distributed to different time periods to keep orders entering every hour to simulate real purchasing behavior. This can reduce the system’s detection risk of replenishment behavior and improve the replenishment effect.
3. Combine with other promotional methods
Replenishment orders are only one of the means to increase sales. Merchants should also combine other promotional methods, such as coupons, full reduction activities, limited-time discounts, etc., to attract more consumers to pay attention and purchase. By comprehensively using a variety of promotional methods, the overall competitiveness of the store can be improved and better sales performance can be achieved.
II. Precautions for replenishment
1. Avoid blind replenishment
When replenishing orders, merchants should avoid blindly pursuing order volume and ignoring other important factors. Replenishment orders are only one of the means to increase sales. If you rely too much on replenishment orders and ignore key factors such as product quality and customer service, it will have a negative impact on the long-term development of the store.
2. Risk prevention
There are certain risks in the practice of placing orders, and merchants should pay attention to preventing risks during the operation. First, ensure that the order placement operation complies with Tmall International’s regulations and policies to avoid penalties caused by violations. Secondly, choose appropriate channels and methods for placing orders to avoid being exploited by bad merchants or falling into fraud traps.
3. Data analysis and adjustment
In the process of placing orders, merchants should pay attention to data analysis and adjust the order placement strategy based on the data. By analyzing data such as the effect of placing orders and conversion rate, you can understand the impact of placing orders on store performance, thereby adjusting the order placement plan and improving the effect of placing orders.
Tmall International’s order placement is an effective means to increase sales. Merchants should follow the principle of gradual progress during the operation, pay attention to the reasonable distribution of order placement time, and combine other promotional methods to enhance the overall competitiveness of the store. At the same time, merchants should also prevent the risk of placing orders, pay attention to data analysis and adjustment, in order to achieve better sales performance.