With the growing demand of domestic consumers for overseas branded goods, Tmall Global, as the leading cross-border e-commerce platform in China, has attracted many merchants to settle in. Among them, health care products, as a popular commodity, have attracted much attention for their settlement conditions and fees. This article will analyze in detail the conditions and fees for the settlement of health care products in Tmall Global to help merchants better understand the settlement process and requirements.
1. Tmall Global Health Care Products Settlement Conditions
First, health care product brands settled in Tmall Global must have physical stores overseas to ensure the quality and reliable source of the goods. Merchants need to provide complete proof of purchase channels to prove the legality and authenticity of their products
Secondly, Tmall Global has different requirements for different types of stores. For example, a store-type Tmall Global flagship store needs to have at least 35 types of trademark originals overseas and has been in operation for one year. If it is a well-known brand, it is also necessary to provide proof materials such as on-site photos of the brand’s physical store. For store types such as brand flagship stores, merchants need to provide a series of qualification documents including company registration documents, authorized representative declaration, identity documents, overseas bank account opening certificates or bank statements, trademark registration certificates, etc.
In addition, as health products are a sensitive category, merchants are also required to provide relevant proof of health product raw materials, such as the source of raw materials and literature proving the efficacy of sensitive materials. The preparation of these materials is crucial to the success of the entry.
2. Tmall International Health Products Settlement Fees
In terms of fees, Tmall International mainly charges a deposit, an annual fee, and a real-time deduction technical service fee.
The deposit varies according to the category, and is generally 150,000 yuan. For merchants whose products are sold to two or more countries and regions, the deposit is 300,000 yuan. At the same time, for some special categories, such as adult-related products, medical and health services, the deposit will also be increased accordingly.
The annual fee is divided into two levels of 30,000 yuan and 60,000 yuan according to different business categories. Merchants operating across categories are charged according to the highest annual fee corresponding to the business category. Merchants need to choose the appropriate annual fee level according to their own business categories.
The real-time deduction technical service fee is a fee that merchants need to pay according to a certain percentage of their sales during the operation of Tmall International. The specific rates vary according to the category and sales volume.
The entry requirements and fees for health products on Tmall International are relatively strict and complicated, and merchants need to fully understand and prepare the relevant qualifications and fees. However, this is also to ensure the quality of the products on the platform and the rights of consumers. For health product merchants who intend to enter Tmall International, in addition to meeting the entry requirements and paying related fees, they should also master some store operation skills, such as optimizing product detail pages, improving customer experience, etc., in order to stand out in the fiercely competitive market.