As a bridge connecting the global market, cross-border e-commerce not only brings consumers a rich and diverse selection of goods, but also provides merchants with a broad market space. However, with the intensification of market competition and the continuous changes in consumer demand, how to choose suitable imported products has become the focus of cross-border e-commerce sellers. This article will explore the popular products imported by cross-border e-commerce in 2024, and give corresponding product selection strategies to help merchants seize market opportunities.
1. Overview of popular products imported by cross-border e-commerce in 2024
Health and beauty products: As people’s pursuit of health and beauty increases, health and beauty products have become a popular category for cross-border e-commerce imports. Including health products, skin care products, cosmetics, etc., these products have high profit margins and broad market prospects.
Infant milk powder and supplies: As domestic consumers pay more attention to the quality and safety of infant milk powder, the market demand for imported infant milk powder and supplies is strong. From infant milk powder to baby toys, these products are important categories imported by cross-border e-commerce.
Alcoholic food: Alcoholic food has always performed well in cross-border e-commerce, especially foreign wines such as red wine and whiskey. In addition, various snacks, chocolate, coffee and other foods are also favored by consumers.
Clothing and accessories: Fashion and quality are the core competitiveness of cross-border e-commerce clothing and accessories products. Clothing, shoes, handbags and other products are loved by consumers for their unique design and high quality.
Small electromechanical products: With the continuous advancement of technology, small electromechanical products such as juicers and vacuum cleaners have also attracted much attention in cross-border e-commerce. These products are not only practical, but also have high added value.
2. Cross-border e-commerce import selection strategy
Pay attention to the list of cross-border e-commerce retail imported goods: When choosing imported products, merchants should first pay attention to the list of cross-border e-commerce retail imported goods to ensure that the selected products meet the requirements of national policies. At the same time, they should also pay attention to the update and adjustment of the list so as to grasp market changes in a timely manner.
Avoid the national prohibited import goods catalog and blacklist: When choosing imported products, merchants should avoid the goods in the national prohibited import goods catalog and the cross-border e-commerce import blacklist to avoid violating relevant laws and regulations.
In-depth understanding of market demand and consumer preferences: Merchants should conduct market research and data analysis to gain an in-depth understanding of the target market’s needs and consumer preferences, so as to select imported products with market competitiveness.
Focus on product quality and brand building: When choosing imported products, merchants should focus on product quality and choose products with brand influence and market reputation. At the same time, strengthen brand building to enhance consumer trust and loyalty to products.