Regardless of whether they are new sellers or old sellers, we will find that most sellers will focus most of their energy on products. Maybe we are wondering how to select products and whether they will sell well on a certain e-commerce platform. Data How? What price do other sellers charge? Are they OEM or branded?
98% of the time is spent on physical product selection, and little time is spent on logistics products, resulting in many detours and a very weak supply chain and logistics.
01. Why should we pay attention to logistics
For sellers
Service-oriented products are like logistics services. This type of product actually serves all products to a certain extent. The time spent on each SKU is constant, while logistics products are once and for all. If there is a more suitable logistics service, In terms of products, every time you send a product, it is helpful in terms of timeliness and efficiency, which means that every order you make can bring some actual benefits.
For logistics service providers
As a service provider, you must understand what kind of enterprise the customer is? What are the characteristics of the product? What are the characteristics of the product? What platform is the product? Then discuss the next step. If it is not suitable, then the forceful melon is not sweet, even if it is temporary. Reaching a cooperation agreement will not last long. Service providers return to the logistics products themselves, improve timeliness, lower prices, and improve services. Naturally, logistics has no shortage of customers.
02. Logistics thinking is more important than logistics products
In ancient times, the origin of many cross-border e-commerce logistics products was not actually initiated by logistics providers, but cross-border e-commerce was forced to do so. For example: 7 or 8 years ago, many overseas warehouses When it first emerged, it was all because sellers wanted to improve the timeliness and improve the consumer experience. However, they lacked the logistics foundation, and the losses in logistics would cause cross-border e-commerce to lose its economic support. Therefore, logistics service providers at that time Started to grow.
In today’s era, various logistics products are very complete, but sellers have less logistics thinking. Many sellers and bosses basically don’t care or pay little attention. The understanding of the product is based on what the service provider says, and then compare, how is the timeliness? What is the price? How about that? What should I listen to and say about which company? If it is short-term, there is no problem.
But in the long run, sellers need more timely response and continuous optimization plans, because logistics prices, timeliness, channels, and policies will all change. If e-commerce and logistics service providers do not strengthen their thinking, they will be in a more dangerous situation. On the other hand, you can only play with things that others are tired of, so thinking is far more important than logistics products.
03. Friends are more important than customers
The development of cross-border e-commerce can be roughly divided into four eras:
①The era of information asymmetry
Different information that everyone has leads to great differences in ideas
②The era of scale effect
Large-scale companies have lower overall procurement and operation costs due to their large business volume, gaining an advantageous position in the competition and occupying more opportunities.
③The era of information conservation
In the past, we fought for strength and relationships, but now we fight for concepts. The popularization of Internet big data has reduced the price difference caused by asymmetry. The same goes for buying and selling goods. Everyone is transparent.
④Sharing Era
Future development trends, such as distribution, shared teams, shared positions and even more in-depth sharing, such as IT, etc.
Now is the era of sharing. Sellers may not be very familiar with all aspects of logistics, and logistics may not understand the various and demanding ideas and needs of sellers. Instead of looking for Bibi, it is better for people with two identities to Find the most reliable friends among each other, sit down, and show your true self. A slap in the face won’t make a difference. Have a plan first, and then optimize the plan.
A slap in the face cannot make a difference. Here we only talk about small trends and not big trends. Thinking is far more important than products, and friends are far more important than customers. Because of the former, solutions can be generated.