Prime Day has passed. Judging from feedback from some seller friends, traffic and sales have indeed increased, and the situation is relatively good. Many people can no longer bear to look forward to the bright future in the second half of the year and are gearing up to make a big splash.
Although it is the traditional peak season, I still want to remind everyone and pour some cold water on them to cool their hearts. Be sure to control FBA inventory risks and store risks!!!
There are two examples: a buyer missed the entire Prime Day perfectly, and later finally complained about the listing, but it was interrupted for more than ten days. , the sales volume dropped from the original one hundred orders per day to ten orders per day. His inventory of several thousand sheets is pitiful, and he still doesn’t know where or where he will sell them. Moreover, patent risk is only one of Amazon’s risks. There are also risks of illegal operations (such as evaluation, etc.), as well as risks of qualification certification, etc. The mines laid before were struck by lightning one day, and this explosion was inexplicably Exploded, this explosion was something that had never been done before.
Another seller’s popular product in Japan was removed from the shelves due to complaints about PSE issues. The current inventory is close to 400,000 RMB, and it is now like an ant on a hot pot. In fact, such problems happen around us every day.
Every seller hopes to have a good harvest during the peak season; however, combined with some of the risks of the FBA model mentioned above, we should always stay calm when charging, do a good job in dynamic inventory management, and reasonably arrange different logistics methods ratio, try to avoid having a pile of inventory waiting to be cleared after the peak season.
The following are some suggestions, I hope they will be helpful to everyone:
1. Verify the sales of the same type of products in the same period in previous years, analyze GOOGLE trends, and estimate the peak sales season and time;
2. High-value and large-volume logistics are sent to relatively clean stores (without too many illegal operations), avoiding the risk of settling accounts after the fall.
3. Weigh the risks and profits, determine the total inventory amount according to your financial affordability and maintain positive cash flow; evaluate the time and cost required to clear inventory when sales are unpredictable. Financial costs.
4. Calculate the true capital efficiency: For example, shipping may have a 40% profit margin in the past, and express delivery only had a 20% profit. In this case, the capital efficiency needs to be calculated based on the capital turnover rate. Finally Decide which method is suitable for you. The higher the profit, the same principal will be turned over differently in the same period of time, and the total profit generated will be completely different.
That’s it for today’s sharing. I wish all sellers less pitfalls and more sales during the peak season!