There is no difference between Instagram ads and Facebook ads. The main difference is the placement, and you need to manually select the Instagram page. Let’s talk specifically about Instagram Story.
Instagram Story
Ins snap ads cannot be promoted at the same time as other Facebook placements. It is an independent section and is only applicable to the following advertising goals:
Reach;
Video Views;
Traffic;
Conversions;
Mobile App Installs;
Lead generation.
Material suggestions:
Image: size 1080*1920.
Video: Size 4:5, video length <15s.
Others:
Add GIF: recommended tool Giphy;
Question stickers: you can ask questions to the audience or allow the audience to ask questions;
How to find the right audience?
For a new brand, the Instagram account may not get much attention. Finding the right audience is key. Using the branch association method, you can find the right readers:
Efficacy: What is the effect?
Design and styling: Why is it designed like this?
Selling Point: What is your core selling point?
Processing method: What unique process is used?
Based on the above questions, you can constantly think of interesting words and conduct tests.
Instagram Live
Time: Specify the live broadcast time, such as 8pm every Friday, and conduct on-site promotion in advance;
Program content: Determine this time in advance Live broadcast content, such as new product promotion, Q&A interactions, interviews, product introductions, etc., and arrange the timeline;
Live broadcast types: Type, Live, Normal, Boomerang, Music, Focus, Superzoom, Rewind, Hands- free;
Live broadcast with friends: improve interactivity;
Effects: use interesting filters and special effects;
Comments: browse online comments in time to increase Interaction with readers;
Call to action: For example, you can enjoy discounts when shopping online, provide limited-time discounts, etc.