When new sellers open a store on Lazada, many people are more concerned about whether the platform has traffic support for new stores. After all, new sellers have relatively low exposure and relatively little traffic. Lazada now provides 3 months of traffic support for new and eligible new stores that have entered the store within 90 days, in order to help sellers better achieve their GMV goals.
Introduction to SEED Project, Lazada’s new seller traffic support plan
After reaching the threshold of each site, Lazada’s new sellers can receive traffic support, and the potential SKU of the store will be weighted by search traffic. , the traffic increase is also relatively obvious.
Seller requirements:
LiveSeller: cold start search for new products with potential products/Justforyou traffic weighting (average store potential product PV doubled)
RisingStar:
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Traffic Equity Potential Product New Product Cold Start Search/Justforyou Weighted (Average Store PV Doubled)
Invitation to New Merchant Events (According to National Arrangements)
If you want to participate Flash sale, flash sale product 1-week traffic weighting
2 SellerPicksQuota
SeriousSeller:
Traffic equity potential product new product cold start search/Justforyou traffic weighting ( Average store PV doubled)
New merchant event invitation
If you participate in the flash sale, the flash sale products will be weighted by 1-week traffic
3 SellerPicksQuota
If new sellers want to obtain the new store support plan, they must focus on these data during operations:
During this period, all sellers need to do is pay attention to the store’s timely delivery rate and customer service The core indicators of response rate, seller rating, and order cancellation rate must also ensure that the store has sufficient SKUs (more than 50), store decoration, marketing tool settings, etc., in order to ensure that the platform requirements are met faster and obtain more More traffic support and other advantages.
Lazada’s new store traffic support seller requirements:
Sellers can check the store indicator score of the day on the homepage of the Merchant Center. If you meet the Seed requirements, you can view it in the merchant tasks in the Seller Growth Center.
Specific store potential products are determined by the platform algorithm; the seller and potential product data are refreshed every Saturday at 20:00, and a new round of support begins on Sunday.
So all new Lazada sellers should make good use of the three-month support period to improve the performance of their stores and products. Only after receiving support from the platform can they ensure that their products bring more traffic and conversions, and achieve this as soon as possible. The GMV target of US$1,500/month will also have greater advantages for future store operations.