Amazon has a large number of new buyers entering the market throughout the year, while old sellers are slowly fading out of the market.
Recently, there seems to be a craze for selling goods in the industry. Many sellers have begun to sell off their accounts and invest in other industries. Many service providers have also reported that it has become increasingly difficult to sell accounts in recent times, and the overall price has plummeted.
During last year’s epidemic, service providers went out of their way to promote Amazon’s “gold everywhere” and everyone could find a pot of gold. In this craze, many outsiders flocked to the store, including e-commerce practitioners from Taobao, Tmall and other platforms. People from all walks of life came in droves.
Many new sellers are taking the route of buying and selling products, which has caused a trend of low prices and abnormal involution. Many sellers have no choice but to be trapped, which has also caused an embarrassing situation of continuous compression and cannibalization of profits. In this case, no one doubts that more and more sellers will choose to leave.
Today, the Amazon website is like a black hole, seemingly containing countless opportunities, but in fact, the opportunities are quickly disappearing.
April to June is the off-season for many non-seasonal sellers. During this period, many people will feel panicked, but once the peak season arrives, confidence will rise rapidly again, and this market cycle will continue. .
Amazon’s powerful algorithm mechanism provides opportunities for many ordinary sellers with no foundation, allowing them to compete with brands at the same starting point. Even ordinary sellers, as long as they swipe the word “meng”, they will actually be You can sell better than many brand merchants online.
Somewhat ironically, the number of ads Amazon places in the United States is constantly increasing. But overall traffic hasn’t increased significantly, so who’s spending more money on Amazon maintaining that traffic? There will definitely be a steady influx of “live leeks”.
Amazon’s core business is to provide “enough high-quality, low-price products” for “full and saturated competition.” At the same time, retail companies are also facing the temptation of a price war, and retail companies will eventually return to the low-profit battlefield.
Many sellers are burdened with huge competitive pressure, fighting each other with meager profits in a rapidly changing market, quitting in pain, and looking for the next explosion.
The so-called crisis is an opportunity, and opportunities are often accompanied by risks. Many people who had smooth sailing during the bonus period find it difficult to adapt to the current market where risks and opportunities coexist. Except for a few top practitioners who can deal with it calmly, other mid- to downstream sellers are also forced to dance with the times in this trend.
For many sellers, sailing against the current of Amazon means they will retreat if they don’t advance. Nowadays, the general trend is that some people choose to advance bravely, and some people choose to open up a new track. No matter which path you take, you must make a careful decision to avoid losing all your efforts in the end.