After all, there are only a few real experts, and real experts don’t specialize in publicity every day. So, for the average content marketer, what does it take to write good content?
1. Case analysis method.
Case study is one of the most authoritative content forms. It is like doing an experiment. Although there are mistakes, you can also use other people’s techniques, but at different times and with different subjects, the results are your own. Of course, to write such an article, you must first do research, then produce results, and finally form an article to share with everyone.
2. Specific analysis.
Another form of authoritative content is to choose a topic of interest to your target audience and analyze it in detail. If you have a strong curiosity about something, be sure to research it before taking action.
For example, if you are interested in Facebook and want to use it as a communication channel, then you must analyze it carefully, collect relevant data in this area, and see how others do it Yes, wait. Once you have completed your research and analysis, you can write it down and share it with others who share your interests.
3. Report news and new trends.
Yes, there are many sellers on Amazon. Does Amazon Media write Amazon articles every day? After selecting the product, running it, and promoting it, it’s over. It’s another round of selection, operation, and promotion… What should I do if I can’t get out in this circle?
Think about the butterfly effect, write down the current hot topics and breaking news, see what impact it has on e-commerce, ask sellers what they think, or always directly or indirectly involve the relationship middle.
4. Raise objections.
Discussing issues with a point of view that is contrary to popular opinion is an effective way to attract readers. After all, people are curious and accustomed to one idea. Suddenly an opposite idea arises, or Someone is willing to explore. The important thing is that you must be logical, reasonable, have facts, and be able to justify yourself.
5. Entertain readers.
Another way to grab your readers’ attention is to entertain. Everyone likes to be happy and cheerful. In the new media era, preaching is slowly becoming outdated. Don’t always be like a high school teacher, there’s nothing wrong with entertaining. Use humor and ridicule occasionally to let readers relax. You really can’t tell a story. There are so many people eating melons, but are you worried about not having an audience? When I saw the commercials on TV, they were all storytellers. I was accidentally attracted to the commercials, but I wasn’t that disgusted either.
6. Get a different perspective
I used to think that many things were poorly written, especially in vertical fields. There were only a few points that interested everyone, and the writing was the same. ,what to do? People look at it from above, you look at it from below, you look at it from the left, you look at it from the right, the angles are different, and what you see is naturally different.
7. Use video.
I won’t go into details about how popular online videos are today. Although video content is more complex than text content, what readers like is the most important. Being open-minded and speaking casually can bring the relationship between the two parties closer than words.
Conclusion: As long as the content is good, there is no need to worry about ineffective promotion.