With the booming development of cross-border e-commerce, more and more overseas merchants hope to open international stores on Pinduoduo, a well-known e-commerce platform, to expand market share and enhance brand influence. However, it is not easy to open a Pinduoduo international store. Merchants need to meet certain qualification requirements and strictly abide by relevant regulations in order to successfully settle in and conduct business smoothly. This article will analyze in detail the qualification requirements and precautions for entering Pinduoduo’s international stores to help merchants successfully start their cross-border e-commerce journey.
1. Qualification requirements for entering Pinduoduo international stores
Enterprise qualifications: The store opening company must be located outside mainland China, including Hong Kong, Macao and Taiwan. Merchants need to provide the registration certificate of the overseas enterprise, the identity document of the legal representative and the identity document of the store manager.
Trade model and delivery requirements: Pinduoduo’s international stores adopt a cross-border trade model and require delivery locations outside mainland China or domestic cross-border bonded warehouses. Customs clearance methods include direct bonded supply mode, BC direct mail mode, CC mail mode, etc. Merchants need to provide registered customs and bonded warehouse information as well as registration materials at China Customs.
Brand qualifications: Merchants must operate free brands or authorized brands registered overseas. If you operate your own brand, you need to provide overseas trademark registration certificate, and if you operate an authorized brand, you need to provide a complete authorization link or purchase voucher.
2. Precautions for settling in Pinduoduo International Store
Qualification documents are true and valid: The qualification documents submitted by merchants must be true, complete and valid. Trademark registration only accepts overseas trademark registrations and ensures their validity. For self-owned trademarks, the store opening company must be consistent with the trademark holder, and the authorization letter shall be valid for no less than three months.
Update qualifications in a timely manner: During the business process, if a merchant’s qualifications change or expire, they should be updated on the platform in a timely manner. Merchants can consult Pinduoduo’s official assistant for update guidance.
Provide change certification documents: If the trademark, holder, registrant address information, trademark validity period, etc. change, the merchant must update the relevant information on the platform and provide change certification documents issued by the relevant local departments.
Response to platform re-inspection requirements: Pinduoduo platform will conduct routine re-inspection or special re-inspection of store qualifications in accordance with management rules. If the qualification is found to be unqualified or does not meet the requirements during the re-inspection, the merchant must complete or update the qualification certification documents within a limited period.
Setting up an international store on Pinduoduo is a rigorous and complex process. Merchants need to fully understand and meet the qualification requirements of the platform and strictly abide by relevant regulations. Through the analysis of this article, I believe that merchants will have a clearer understanding of Pinduoduo’s international stores. We hope that all merchants can prepare the required qualifications in advance to ensure successful application and successfully start their cross-border e-commerce journey. During the operation process, merchants should also constantly pay attention to changes in platform policies and update qualification information in a timely manner to ensure the compliant operation of the store.