Nowadays, the popularity of cross-border e-commerce has attracted a large number of sellers eager to try it. Among them, AliExpress occupies one of the mainstream platforms, and a large number of sellers have registered and opened stores on AliExpress. Store decoration after opening a store is a problem that many novice sellers often worry about. How can sellers create a store that can attract more buyers? Next, the editor will lead you to understand many basic common sense of AliExpress store decoration.
A good store decoration can increase the time buyers stay in our store, thereby effectively reducing the store bounce rate, and may also increase sales and conversion rates, which is something that cannot be ignored for sellers. thing.
Why many sellers have many questions about store decoration? A large part of it is because they do not have a comprehensive understanding of the backend interface and there are some misunderstandings in some details. After logging into the backend interface, you need to name your store first. The store name needs to be considered from many aspects. On the basis of not infringing, it also needs to conform to the store’s positioning, be easy to understand and be remembered.
After setting the name of the store, it’s time to decorate the store. The content layout of the store needs to pay attention to the overall color matching and style unity. To decorate the page, you must first determine the color of the decorative page. It is recommended to adapt to the style of the product. Lay out the management page and set the store logo. You need to pay attention to controlling the pixels to 1200* (100-150) (recommended height is 150px); the URL format requires the AliExpress sales link; the picture is clear and the theme is prominent. When adding a product module, it is recommended to make manual adjustments, put products of the same type together, and rename the product recommendation module, such as new product arrival, clearance sale, etc. These words will increase the appeal.
Finally, it is recommended that novice sellers pay attention to the clarity and uniformity of the image when selecting product images. The link corresponding to the image should be set to hot sale/new product/promotion; if there are activities or features, this can be clearly stated on the homepage. Announcement, this way can attract more traffic to the greatest extent.