As overseas markets continue to explode, the cross-border e-commerce market has also ushered in a period of rapid development. Especially now, with the continuous development of Internet + technological innovation, people’s consumption habits have also quietly changed, making the traditional business model of “the good wine is not afraid of the deep alleys” beginning to change to the “hot product strategy” business idea. For cross-border sellers, what are some tips to use the eBay platform to promote products to quickly promote the products of the seller’s store?
Generally speaking, sellers on the eBay platform can master these four things: “appropriate pricing”, “optimizing store product details pages”, “paid traffic and natural traffic”, and “doing basic sales”. eBay site promotion and operation skills can quickly increase store sales. This is also a more effective way to promote products on the eBay platform.
Among them, “appropriate pricing” requires sellers to comprehensively consider cost issues and the price range of the target consumption scenarios that the store wants to obtain based on the product. You can also refer to the competitor’s product pricing range. Reasonably determine the pricing of the final product. Many times, even if it is the same product, if the price is different, the final sales volume will be different.
After mastering pricing, sellers need to optimize the detail display page of the store’s products. Specifically, the detail page can be broken down into multiple modules one by one, and the final display effect can be improved through the combination, sorting, and optimization of different modules. . In many cases, you can refer to the design strategies and ideas of some popular products and get better design inspiration.
Of course, rational use of the eBay site promotion model, combined with paid traffic and natural traffic, can also quickly increase store sales and coverage. For sellers, there are two promotion methods: paid traffic and natural traffic. If you can attract a lot of traffic with less effort and money, then you can use paid traffic; if not, it is recommended to spend more energy studying natural search traffic.
The last thing is the continuous improvement of the seller’s own operation level. In the process of operating the store, it is necessary to do a good job in the basic sales of the product. There is no shortcut to this, and sellers need to improve their management level through continuous learning and practice.
For cross-border sellers, to improve the operation level of the store, they not only need to continuously select good products and launch new products, but also carefully design promotional preferential policies and master some methods of promoting products on the eBay platform. At the same time, you can also make reasonable use of some ebay site promotion and operation methods, such as publishing promotions, opening brand advertising and other strategies. Through high-quality advertising, window displays and other “combination punches”, you can increase sales through advertising conversion, and you can also quickly improve the store’s overall ranking. the goal of.