The Amazon platform is a platform used by many domestic sellers. Everyone knows that off-site operations are as important as on-site operations. So what are Amazon’s off-site operation plans? Today I will mainly share with you Amazon’s off-site operation plan.
First, the idea of Amazon off-site operations.
Everyone knows that if a new product is placed off-site, one thing must be ensured first, that is, the inventory of the new product must be relatively sufficient. If the inventory is insufficient, it is not recommended to launch the new product off-site. There is one exception, which is to use outside the site to test the money.
Second, Amazon’s off-site operation method.
1. High prices and flexible discounts help increase conversion rates.
For example, a product needs to be priced well before it goes on sale. If we use the high-price method, the overall price will be 3-5 US dollars higher than the opponent’s price. It cannot be too high. Generally, there is no advertising on the first day a new product goes on sale. Because off-site traffic is very widespread, it is extremely easy to kill links if off-site advertising is placed as soon as a new product is released.
2. Lower prices and flexible adjustment of discounts can help increase conversion rates.
Set the price of the product you want to promote 2-3 US dollars lower than the price of its competing products and place it off-site. It’s easy to sell ads at low prices. Conversion rate is of course not a problem. The link ranking will improve very quickly. Once the link ranks high, on-site advertising can be activated. The disadvantage of this method is that there may be a lot of orders outside the site, so the losses will be relatively high. Small and medium-sized sellers should think carefully.
3. If you have the ability, it is recommended to operate with dual accounts.
When the price outside the site is relatively low, we will find that the conversion on the site is very low and the competitiveness is far from enough; when the price is very low, we lose a lot of money. This caused everyone to complain again and again. Then all sellers can start with dual accounts. The main account is dedicated to site traffic. A small account is used to generate off-site traffic. Small sizes can be priced higher. In the early stage, the pricing for both accounts is the same. After a period of time, the trumpet account will be sold outside the site at a high price, and when the traffic increases, the price of the main account will be immediately reduced. In this way, traffic can be successfully directed to the main account.
The editor summarized the above points regarding Amazon’s off-site operation plan. Hope it helps everyone. Operations inside and outside the Amazon site are equally important. The two are complementary to each other. Sellers and friends must not lose sight of one while running an Amazon store.