Both ebay and wish are the main platforms for domestic cross-border e-commerce sellers to open stores, and they are mainly oriented to the European and American markets. In fact, the difference between the two platforms is quite big. Through the analysis of the respective models and costs of the two platforms , will help you make a better choice, so let’s find out whether you should choose eBay or Wish when opening a store!
Platform model: eBay is mainly an auction model platform with a B2C vertical sales model, mainly settling third-party sellers. Products mainly come in three forms: buyout price, auction, and buyout price + auction. Second-hand products can also be sold.
Access requirements: business license, legal person ID card, collection account, dual-currency credit card, company address certificate, review and review will take approximately 15-30 days.
Shop opening fees: store ordering fees, product listing fees, transaction commissions, special category handling fees, etc.
The store order fees are as follows:
Payment method: eBay only supports PayPal as a payment method.
Related mechanisms: Auction products can gain more exposure, and the review of seller accounts is also stricter. For example, a new store can only put 200 products on the shelves, and the quantity needs to be increased to put more products on the shelves.
Platform model: Wish is mainly a B2C e-commerce shopping APP for mobile terminals. It is also the most downloaded e-commerce APP in the United States with very large traffic; the model is similar to Taobao.
The threshold for opening a store: business license, legal person ID card, email address and mobile phone number, payment account number, corporate bank card.
Shop opening costs: prepaid registration fee of US$2,000, sales commission of 15%, and cash withdrawal fee.
Payment methods: PayPal, Payoneer, PingPong, PayEco, Linked Payment, AllPay
Related mechanisms: wish’s product recommendations are mainly based on system algorithms. This mechanism is similar to Taobao. It recommends related products based on the buyer’s consumption and browsing status, which means that thousands of people are choosing product categories. Relatively speaking, wish is more suitable because the model will be simpler. Sellers only need to price their products well, ensure the relative cost-effectiveness of the products, as well as category, optimization, etc. This is a great opportunity to get recommendations from the platform. However, because most of eBay’s consumer groups are middle-aged people, eBay mainly uses the bidding model, and it is very important to sellers. The requirements for operational capabilities are relatively high. You can first accumulate some experience through Wish, and then open a store on eBay and operate it on multiple platforms.
The above introduction is about whether individuals choose eBay or Wish to open a store. With the vigorous and rapid development of cross-border e-commerce, more and more people have joined the cross-border e-commerce industry. For novice sellers, choosing an e-commerce platform is often the first step, but each platform has its own advantages. The same rule applies. If you want to get started quickly, you must first understand all aspects of it and choose a suitable platform to open a store according to the situation. Only in this way will you have more advantages. No matter which platform you choose, product selection is a very important step. You must be careful. Do it.