The Amazon platform mainly includes automatic advertising and manual advertising. The Amazon system automatically and accurately locates the audience for advertising based on product listings and background big data, and then can bid for ads based on the bid prompted by the system to win display opportunities. In addition, placement Keywords match consumers’ search terms using broad and precise matching, and match product detail pages of similar or complementary products. So, let’s learn about Amazon’s advertising process!
Amazon The advertising process.
After turning on automatic advertising for new products on the shelves, use it to review listings and reasonably judge product positioning. There are three main scenarios: background classification node settings, background hidden keywords, listing keyword layout, automatic advertising to help new products accumulate data , helping novice sellers get started quickly.
There are generally two ways to register for Amazon advertising services. Advertisements will appear on the right side of the search results and at the bottom of the search results. It supports not only PC display, but also tablet and mobile phone display. Select Ad placements require setting advertising goals and explaining terms. Create or manage ad campaigns with campaign management to efficiently drive traffic to product detail pages and convert clicks into sales.
1. Advertising target setting Before starting to create an advertising campaign, clear campaign goals can increase the sales of new products, improve product performance, and can also carry out clearance activities. The advertising target setting is very specific to ensure that The daily advertising budget is controllable and can be adjusted in a timely manner.
2. Make accurate keyword selections. Advertising campaign management can be used as a clear interface to manage and control advertising costs, analyze advertising effects, and advertising campaign input-output ratio, and facilitate advertising management for product promotion. An advertising campaign consists of one or more ad groups, and an ad group contains different ads and keywords. Keywords are phrases used to target potential searchers for your ad, placements may be restricted, and the accuracy of your keywords is fundamental to your ad’s effectiveness. Amazon can recommend some keywords through the listing of the product itself, and sellers can add keywords.
3. Set up ad groups reasonably. A campaign consists of one or more ad groups. If manual targeting is used, the ad group is used to group together a group of similar SKUs to be promoted. These SKUs share The same set of keywords and maximum bids. If automatic delivery is used, the ad group is used to put together a group of SKUs that need to set the same maximum bid and select the products included in the ad group that need to be promoted. There is one ad for each product. An ad group can contain one or more ads.
The above introduction is the process of advertising on Amazon. You must know that basically advertising does not have immediate results, and it is normal to lose money in the early stage. Therefore, you need to wait patiently when advertising on Amazon, because generally speaking, advertising The longer the time, the better the effect. Don’t not want to advertise just because the advertising investment is high. You must know that advertising on Amazon can not only bring traffic, but also improve the ranking of website products.