The peak sales season in Europe and the United States is before Halloween. Halloween is the main shopping carnival in Europe and the United States. Even many cross-border e-commerce sellers believe that one Halloween is enough to support the entire sales in October. When Halloween is approaching, everyone Everyone will buy some small items for friends, or give a small gift to family or friends. According to a recent survey released by Google, sales figures will double during Halloween. So, let’s learn about cross-border e-commerce Halloween How to make a marketing planning plan!
1. Decorate the store carefully and add Halloween-related decorations, such as pumpkins, elves, witches, and skeletons, on the store homepage, product packaging, and emails to customers. , spiders, spider webs, bats, etc., use the simplest way to set off the Halloween atmosphere, so that buyers who enter the store feel refreshed, feel the atmosphere of Halloween, and stimulate buyers’ desire to shop.
2. Sellers can associate products with Halloween, which is actually a very good idea. Some buyers will even upload related pictures and videos on social networking sites, and buyers will become free billboards. , the seller’s store may get more traffic and exposure, and the seller only needs to consider how the product is related to Halloween. For example, a cosmetics seller can launch a Halloween makeup tutorial, a food seller can launch a Halloween dessert cake DIY tutorial, and a clothing seller can launch a Halloween The witch costume is not only clever, but also plays a role in drainage.
3. Organize Halloween-related activities, games and competitions on official websites or social networking sites. Of course, this promotion method is only suitable for powerful corporate stores. Small merchants can set up special promotions on the store homepage. Halloween activities include small pop-up games, quizzes, etc., and coupons and coupons are issued to attract customers.
4. Provide customers with free small gifts, such as Halloween-themed gift bags with brand logos, which are convenient for users to give gifts. Please remember to print the store logo.
The above introduction is the sharing of relevant knowledge on how to make a cross-border e-commerce Halloween marketing planning plan. During the Halloween period, creating interesting brand impressions and pleasant experiences for users will help enterprises better implement Capturing a customer’s heart emotionally by sending an email greeting is a great user experience and the business opportunities can’t be underestimated.