Cross-border e-commerce festival promotion is a big promotional opportunity that sellers cannot miss. Different from domestic e-commerce, foreign cross-border e-commerce festivals are different. Therefore, cross-border sellers cannot generalize when carrying out corresponding big promotion activities. Each foreign festival has its own characteristics. Festivals in different regions also have different selections of products. Choosing different cross-border e-commerce platform promotion strategies according to different festivals is a skill that cross-border e-commerce must master. So , let’s learn about the promotion strategies of cross-border e-commerce platforms!
1. Charity donation promotion strategy.
Affected by the epidemic this year, overseas consumers are paying much greater attention to social activities and are more concerned than in the past about whether a company’s brand maintains correct values. Sellers can set up a charitable donation program on their online store and share a percentage of each sale. Or make a small donation to a non-profit organization of the client’s choice. This can leave a good brand impression on customers, customers will get more fun and generosity in consumption, and a pleasant holiday can encourage increased consumption.
2. Provide customers with personalized offers.
It is reported that many consumers will look for discounts when shopping during holidays. 49% of consumers hope that sellers can send personalized promotional information based on their preferences, so they can adapt to consumers’ moods and provide personalized discounts. It can effectively increase sales. For example, sellers can set discounts based on customer loyalty; send holiday discounts to consumers who have recently reserved products in their shopping carts; they can also provide tiered discounts for consumers with large purchases; and they can also target different customers. Set a consumption limit for personalized gifts and discounts, and personalized discounts are more popular with consumers.
3. Use a countdown to create a sense of urgency.
Countdowns often create a sense of urgency and scarcity among consumers, making the product more attractive. Therefore, adding countdown banner ads in-store can remind consumers that time is up and make them more likely to check out instead of piling products in their shopping carts. There is a temporary discount list with countdown, perfect for high-value products.
4. Establish a loyalty program.
During holiday promotions, many new consumers will browse and purchase products. Improving customer retention rates can effectively increase sales and profits by allowing customers to participate in loyalty programs, such as providing new users with discounts and third-party promotions. Quick discounts on second purchases; recommend new products and personalized discounts or gifts for returning customers; and reminders for new subscriptions at checkout. These measures are conducive to increasing repeat business, establishing emotional connections with customers, and allowing customers to recognize the seller’s brand from the bottom of their hearts.
The above introduction is an introduction to relevant knowledge on cross-border e-commerce platform promotion strategies. If you want to grasp the holiday promotions of cross-border e-commerce, sellers also need to work hard when setting prices. Generally speaking, during holiday promotions, sellers mainly rely on sales to obtain profits. At this time, sellers need to fully calculate the logistics and warehousing costs, so as to obtain more sales while ensuring the seller’s profits. The products that buyers want to buy , the services buyers want. , in this way, it will not be difficult for sellers to grasp the promotion of cross-border e-commerce platforms.