Advertising operations management must rely on data to make informed decisions. It is important to understand the average level of Amazon sellers, from CTR to CPC, conversion rate, ACOS
Wait, having the industry average value, combined with operations, can take Amazon advertising to a higher level. So, let’s learn how Amazon conducts advertising statistical analysis!
1. Amazon advertising click-through rate.
Click-through rate (CTR) is the total number of clicks on an ad divided by the total number of impressions. For example, if an ad is clicked once every 100 times it is shown, the click-through rate of the ad is 1%.
2. Amazon Advertising CPC.
Cost-per-click (CPC) is the average amount paid when a customer clicks on an ad, while Amazon PPC
The ads use a second-place auction model, and while the highest bidder is most likely to win, a lower CPC means a higher ROI.
3. Amazon advertising conversion rate.
CVR is the average sales order generated per 100 ad clicks, ADBADGER
According to the report, Amazon’s average conversion rate is 9.87%. The average CVR of the entire platform has not been calculated yet, but it is expected to be much better than this value. Generally speaking, the higher the product price, the more expensive it is, and the lower the CVR value, especially if the unit price is higher than After $100.
4. Amazon Advertising ACOS.
We have introduced many articles about ACOS.
ACOS refers to the advertising fee paid for every 100 yuan of goods sold, so from the perspective of advertising investment return, the lower the ACOS, the higher the efficiency of advertising expenses. Amazon’s senior operators do the following operations every day, so ACOS’s control is much healthier than the overall industry level. Negative delivery management, promptly negating irrelevant search terms/ASINs, eliminating consumers that are not relevant to the product, optimizing delivery, and placing more targeted advertisements. Consumers on product pages are becoming more and more precise. Timely bidding management, especially the use of regular price adjustments, makes bidding during peak and off-peak periods more reasonable, which not only avoids waste but also improves the competitiveness of advertising.
5. Other Amazon advertising metrics.
You can refer to other indicators released by ADBADGER, such as daily ad exposures, daily ad clicks, daily consumer shopping expenditures, and daily average sales. This article will not go into details. Because we hope that sellers can put all their energy and energy into the controllable investment part to improve the efficiency of advertising and ultimately improve the profitability of the store.
The above introduction is related to knowledge sharing on how Amazon conducts advertising statistical analysis. Because different products, different life cycle stages, different advertising purposes, and different delivery methods need to be based on advertising goals and product characteristics. Life cycle, filter out those indicators that are more important, so as to maximize the effective use of advertising data reports.