For offline negotiations, we can intuitively judge whether the customer is interested in cooperating with you from the customer’s reaction. For example, the customer will give corresponding signals in speech and body language. Even if it is an online communication where face-to-face communication is not possible at any time, you can use this as a reference to observe the customer’s reaction and make a more accurate judgment (see Table 8-1).

As a professional salesperson, you should be good at accurately judging the customer’s willingness to make a transaction through written language and necessary telephone communication, and seize the opportunity to make a “final move” to obtain customer orders.