1. Amazon prime day
In order to celebrate the anniversary of Amazon’s activities, Amazon holds an Amazon member shopping promotion in July every year, which is called Amazon prime day. On this day, Amazon stores in various countries will provide discounts, flash sales, promotions and other activities for Prime members in that country.
2. Scale of Amazon Prime Day
The number of Prime members in the United States has reached 80 million, an increase of 38% over last year and twice as many as two years ago. The average user spends only $700 a year, but the average prime member spends $1,300 a year.
3. Target audience: Prime members
Prime day’s preferential policies are only for prime members, which is a new member shopping plan launched by Amazon. Prime members can enjoy high-quality express delivery services, unlimited shopping, unlimited weight, and two-day express delivery.
4. Benefits of Amazon Prime Membership
1) Free Shipping
As long as you join Amazon Prime Day in any country, you can enjoy the preferential policy of free shipping. General buyers can enjoy free shipping when their order reaches 35 yuan, but in the United States, if you are a Prime Day member, you can still enjoy the free shipping policy even if your purchase does not reach 35 yuan. The same is true in other countries.
2) Enjoy better express delivery services
In fact, it is the VIP service of express delivery. You can enjoy lower express delivery costs, higher quality express delivery services and faster express delivery speeds. During Amazon Prime Day, if you are a member, you can also enjoy express delivery service that can be delivered in two days. If it is an ordinary user, it will be delivered within 3-5 days.
3) Purchase products and enter in advance
As long as you become an Amazon prime day member, you may be grabbing products at 4 o’clock, while other users are staring at the screen attentively, and you 3 You can easily enter the mall and get products at :30.
4) Other preferential treatment and benefits
Premier day members not only have many discounts when purchasing goods. At the same time, you will also get a large number of free e-books, free movies, and free TV series viewing qualifications.
How to develop a new business opportunity, Amazon Prime Day is a point that every merchant must touch.