As a developed country, Japan has the highest Internet usage rate and smartphone penetration rate in the world, and the Japanese e-commerce market has great room for development. So, what are the market potential and consumer preferences of Japan’s cross-border e-commerce? This article will introduce it.
1. Japanese people have high loyalty to products and brands. Low return and feedback rates. Pay attention to product details, including packaging, labels, shopping coupons, etc.
2. Language is the main obstacle to entering the Japanese market, so hire professional Japanese translators. Japanese people’s acceptance of English is very low. A buyer complained to Amazon that the seller responded in English and his account was suspended.
3. Japan’s Internet coverage is very high, and mobile shopping has become mainstream. Rakuten Market, a large Japanese e-commerce platform, generates 65% of its sales from mobile terminals.
4. The Japanese have strong online shopping capabilities and rich experience.
5. The purchasing behavior of Japanese consumers is affected by the season and weather environment. The place has a long rainy season, so I like to buy rain boots and raincoats, and keep torches at home all year round, so I like to buy torches. There are all kinds of flashlights here because it is an earthquake-conscious island country.
6. The population of Japan and the total population of the United Kingdom and Germany are not as large as Europe, and are only one-quarter of the United States. Japan is very close to China and shipping costs are very low.
7. Japan is keen on celebrating Western festivals. For young people in Japan, the demand for vacations is very strong. Japan Station is a festival in the West every year. Japanese radio stations also have related activities. People should remember that Japan loves Western festivals. Some foreigners’ Halloween decorations sell well.
8. School starts in April every year in Japan. February and March are good months for selling student supplies. Japanese companies give employees three to four months of year-end bonuses in December to comfort these people. This is a time when the Japanese are flush with cash and it is also the peak sales season for sellers.
9. Japanese netizens like to participate in holiday promotions. In Japan, there is a different kind of promotion – blessing bags. There will be free products and discounted products in the blessing bag. The discount exceeds 50% of the listing price.
10. Japanese electronic products are developing well. Netizens think their electronic products are good. Consumers often choose to purchase electronic products at local stores.