For cross-border e-commerce buyers and sellers, what they do is nothing more than a time node. Sellers use the node to conduct promotional activities to attract buyers to pay. If the seller can perfectly grasp the arrival of most nodes, it can be said that more than half of the success has been achieved. Let’s talk about how cross-border e-commerce sellers can overtake others during the holidays.
1. Create topics as gimmicks.
Whether it is a traditional offline festival or an emerging online festival (take China as an example: Valentine’s Day and 520), the seller’s purpose should be clear, that is, to promote buyers to buy their own things. Therefore, sellers can use corresponding nodes to create relevant topics to attract buyers.
2. Make the corresponding main image.
Sellers with brand flagship stores or sellers in the A+ section can produce some holiday-themed pictures to promote and attract buyers.
Remember! The creative style of the image must match the tone of your brand. If the picture does not match the characteristics of your brand, the probability of overturning is very high!
3. In line with mainstream aesthetic design.
Different countries and websites have different cultural beliefs and different requirements for some symbolic expressions. Therefore, before designing, you must make more preparations on the website you choose. Taking Christmas as an example, Europeans and Americans express Christmas trees and Santa Claus, and Russians prefer the Ice Father and his granddaughter.
4. The product positioning is clear and clear.
Sellers must position according to their product categories. Men’s items (such as razors, belts, etc.) are more suitable for Father’s Day, Thanksgiving, etc. Women’s products (cosmetics, women’s handbags, etc.) are more suitable for Mother’s Day, Valentine’s Day, Thanksgiving, etc. According to the characteristics of the product, find the corresponding strong correlation nodes.
Sellers must remember that the most taboo thing is not being clear about the positioning of their products!
5. Carry out corresponding marketing activities.
Node promotion is definitely the most powerful way to attract buyers. Buyers are more willing to enjoy more discounts while meeting their shopping needs. For example, limited time discounts, audience discounts, member exclusives and COUPON discounts. In addition to on-site activities, it must also be combined with simultaneous promotion outside the site. This is definitely a good time to overtake through active corners or promote new products.
6. Do a good job in publicity before the festival.
Multiple POST posts and marketing emails must be posted on the site before the event. Inform buyers in advance that there is an event. Many customers will join in buying cars in advance after seeing it. This can increase the product conversion rate after the event starts.
When entering the e-commerce industry, sellers need to be extremely sensitive to traffic, exposure and conversion. Sellers may wish to persist in doing the relevant actions corresponding to the above 6 points, and there will be quantitative changes over time. To achieve a qualitative change, sellers must formulate activity plans for their store products based on foreign holiday arrangements and platform activities.