If you want to get more exposure for your Amazon store to drive overall sales, in addition to daily basic store operations, it is actually necessary to try some advertising, because only in this way can you To seize more platform traffic. So how often are Amazon advertising bills settled, and what are the deduction rules?
1. How often is Amazon advertising bill settled?
Under normal circumstances, Amazon will deposit the seller’s sales revenue into the seller’s bank account two weeks after the seller registers, and the settlement process for advertising bills will also be settled every 14 days. .
2. What are the deduction rules for Amazon advertising?
1. Billing and deduction according to PPC mode.
The PPC billing model is still very common in Amazon advertising. It is the abbreviation of Pay Per Click, that is, pay according to clicks. When consumers perform related searches, they will pay according to what they enter. Ads for products related to keywords will be displayed in order according to the bid. When consumers select certain ads and click on them after browsing, a one-time deduction will be made.
What everyone needs to pay attention to here is that regardless of whether the consumer places an order, as long as he clicks on the advertisement, an advertising fee will be consumed. Until the daily advertising budget is deducted, the advertisement will no longer be available. It will then be paused. The higher the bid, the higher the ranking, and the higher the chance of being displayed and clicked.
2. Billing and deduction according to CPM mode.
CPM is an advertising billing model that pays based on impressions. Compared with the above billing model, it is used relatively less frequently. This method does not require clicks. It is displayed on the target customer’s browsing page according to a certain algorithm. As long as the display volume reaches a certain amount, the corresponding advertising fee needs to be paid.
After reading the above, I believe everyone will have a clearer understanding of Amazon advertising bill settlement and related deduction rules. What everyone must know is that Amazon advertising costs The relevant rules are very fair and open, so everyone only needs to prepare the cost budget of their own advertisers, and then they can safely carry out relevant advertising.