This article briefly talks about: What are the rules for imitation products on the wish platform? According to the existing counterfeit rules on the wish platform, what kind of products will be regarded as fake and shoddy products?
1. Counterfeit identification rules on wish platform. (1) Anything that is 100% copied, pasted, or imitated from other people’s products is considered a fake. (2) As long as the product name collides with other intellectual property rights holders, they are all fake and inferior products. (3) Any unauthorized portraits of celebrities appearing in product photos or copywriting are all fakes.
This is the counterfeit identification rule in the wish platform. It is also known as the counterfeiting rate. As long as the detected counterfeiting rate is relatively high, it can be proved that the product has a higher counterfeiting rate and has received less exposure. Moreover, this kind of inspection is not a random inspection. The platform will inspect all stores. Only those that successfully pass the counterfeit rate inspection can be called honest merchants. If you want to know what the integrity rate of your store is, you can check the audit results in the backend seller. 2. According to the imitation rules on the Wish platform, at what level should the imitation rate be controlled?
(1) According to existing regulations, all imitation rates must be controlled below 0.5%. If it exceeds, be careful. And for stores that exceed 0.5%, the status in the background will be displayed as: review failed. This means that the integrity rate has not passed the storage audit. (2) If you don’t get the name of an honest store, don’t worry. You can provide the store’s IP property authorization letter to the administrator of wish for a secondary evaluation.
(3) Delete the infringing products and stop selling or displaying them on the wish platform.
In short, cross-border e-commerce wish sellers should pay attention to the counterfeit rate, because it is a certificate of honest stores. The counterfeit rate comes from the counterfeit identification rules of the wish platform. As long as the goods use other people’s product names or product images, they can be regarded as counterfeit products. If counterfeit products have been put on the shelves, they should be actively rectified.