I believe that many people will encounter a situation where the advertising fee exceeds the budget limit during the daily Amazon advertising process. If the budget is exceeded, the account will suspend the advertising. This actually affects the overall advertising cost. Quality and effect have a relatively large negative impact. In this regard, let’s take a look at when Amazon’s advertising fees will automatically reopen after exceeding the limit, and how to effectively adjust them.
1. When will Amazon’s advertising fee exceed the limit and be automatically reopened?
Everyone needs to be clear that if Amazon advertising exceeds the budget limit and is paused, there is currently no automatic restart function. It requires you to go directly to the place where the advertising is set up and find the pause button. Click to reopen.
2. What if the advertising fee exceeds the limit is effectively adjusted?
1. The daily budget cannot be set too low.
Usually when we place Amazon ads, we should try our best to ensure that the ads are online for more than 16 hours a day, because only in this way can the overall performance of the ads be better. Therefore, the daily budget setting should be more than 20 times greater than the single bid.
2. The daily budget needs to be adjusted in real time based on sales.
Currently, many sellers have the misconception that once the daily budget is set, there is no need to worry about it anymore. However, in fact, this budget is not static and needs to be adjusted according to the actual budget. The entire sales situation is adjusted in real time. If the sales situation is good and the number of clicks is high, the budget can be increased. If not, the budget can be reduced accordingly.
3. Adjust the advertising budget by time period.
In order to make the daily advertising budget more reasonable, you can adjust the advertising bid by time period. That is to lower the bid during non-peak sales hours, and increase the bid appropriately during peak sales hours, so as to reduce advertising waste and make advertising clicks closer to real buyers.
When will Amazon’s advertising fee limit be automatically reopened? I believe that after reading the above, you will have a new understanding. If you also want to advertise, you still need to think more about your daily budget, because only in this way can you have a better Demonstration of good delivery effects.