As the saying goes, “Third points depend on operations, seven points depend on product selection.” This is also recognized by everyone in the Amazon circle. For those who want to become big sellers, nothing is more important than choosing the right products. The product range determines the entire trajectory of the business from the first day. This shows the importance of product selection. So, let’s learn how Amazon selects products!
1. Define the target audience.
First of all, it is necessary to clarify which group of people the product is targeting, is it infants, young women, or the elderly? For example, if it is targeting young women, then you need to understand their consumer psychology. Most women pay attention to fashion and novelty, and like to follow trends. I believe everyone can imagine what kind of products they choose.
2. Understand local cultural differences, customs and habits.
As we all know, different countries and regions have different customs and cultural differences, and colors represent different meanings in different countries. You need to know what colors the target country likes or what colors are taboo. For example, Mexicans think purple is an unlucky color, and brown is a fatal color for Brazilians, so you can choose internationally accepted colors, such as blue and green.
3. There is continuous and large demand.
When choosing products, you can choose products with higher monthly sales. When choosing products, you can also choose some “unpopular” products, look for uncommon products, and choose to sell them in physical stores. Unavailable, because usually uncommon products are in greater demand, while popular products are more competitive and more difficult to enter the market.
Secondly, when choosing a product, you must also consider the price of the product. Expensive products mean more money has to be invested in them, so to make the product have an advantage in price, what is needed is Whether the selected product is easy to transport, look for durable, simple, and small products, try to avoid fragile products, and secondly, whether the product is seasonal. It is best not to sell products by season, but can be sold all year round.
The above introduction is an introduction to relevant knowledge on how Amazon selects special products. When selecting products, market capacity is a very important parameter. The hot-selling strategy in Amazon operations has always been the operation direction that many sellers yearn for. Amazon is a cross-border e-commerce platform that focuses on products and ignores stores. It is very important to understand that Amazon e-commerce has skills and knowledge in product selection.