Keepa is a very popular Amazon product price and sales ranking tracking tool for Amazon sellers. By entering asin, you can track past product sales prices, product rankings and review changes online, and the main functions are free. It is a very useful tool for Amazon sellers to research competitors, analyze product pricing strategies and review rhythm. The Keepa plug-in is also installed and used by many Amazon buyers and discount websites to monitor product price changes.
However, such an easy-to-use and free tool, in addition to historical price trends, can be used for free. The sales ranking historical trends, price historical trends, eBay price historical trends and review/rating historical trend functions that are most useful for seller analysis all require payment. The monthly fee is 15 euros. Although the price is not high, many sellers still feel a little disappointed, and some sellers have already discussed various alternative software solutions in the group. The main functions of a free online software that was once so easy to use are now charged. Cross-border e-commerce is now more and more biased towards RMB players!
In the past few years, the cross-border e-commerce industry has been in a period of explosive growth. Many entrepreneurs with keen tactility have seized the opportunity and studied traffic skills assiduously. In addition, the competition is not big, and they can still obtain profits even with small capital investment. Very good return. In Shenzhen and Guangzhou, Brother Can knows several entrepreneurs born in the 1990s. They entered the cross-border e-commerce industry a few years ago. With limited capital investment, they chose the right products and worked hard enough to do it for more than a year and two. In a few years, you can buy a house in Shenzhen and Guangzhou. In the cross-border e-commerce industry at that time, for small and medium-sized entrepreneurs who did not have enough RMB support, it was really a good entrepreneurial project with close access to money and low competition.
With the development of the industry, a large number of entrepreneurs have entered the industry, and the competition among cross-border e-commerce platforms has become increasingly fierce. The RMB has become a big weapon for conquering cities and territories! Taking Amazon as an example, entrepreneurs with sufficient funds, even latecomers, as long as they If you are willing to invest, the funds can make up for the disadvantages of latecomers. For example, on the supply chain side, larger orders can be used to gain price and product customization advantages. If you start late and rank low, you can use service providers to search for keywords and get on the homepage, which is a shortcut to increase traffic and rankings. If there are insufficient reviews and no evaluation resources, you can get early reviews through Vine Voices green label reviews and catch up with peer sellers. Data analysis and internal management can be assisted by professional software and ERP to quickly keep up with the pace of peers. Therefore, exchanging funds for time can quickly shorten the gap between entrepreneurs with financial strength and many early cross-border e-commerce sellers. This is also an important reason why many small and medium-sized sellers who made their first pot of gold early this year but have never upgraded their model found that business is not as easy as before.
But RMB players don’t necessarily win. Cross-border e-commerce is an industry that has extremely high requirements for knowledge, resources, and practical operations. With insufficient knowledge, insufficient resources, and weak operations, the greater the investment, the greater the losses. I know a boss who has transitioned from traditional foreign trade B2B. He is very optimistic about the Amazon platform, so he invested three to four million in building a team in 2017. As a result, he lost half of his money in more than a year, and the team was also facing disbandment.
To succeed in cross-border e-commerce, it is really important to understand the core of the business, master the knowledge of all aspects of the industry, and continuously accumulate promotion and operation resources. RMB players also need to spend their RMB in the right place!