When merchants use TikTok to build stores, they should think about this question, that is, how should cross-border merchants incubate accounts and how to achieve traffic? What is the content of TikTok merchant operations? So, what exactly is the content of TikTok merchant operations?
1. Precipitate account content: Establishing an official brand account is the first step in operation.
During the operation process, we must first consider high-quality content output, enrich value transmission and product promotion videos, and carefully precipitate account content. Accumulate fans and increase brand exposure during the content output process.
When fans reach a certain number, companies can analyze fan data through platform data to provide data support for traffic realization. From the perspective of brand and traffic, account certification can be applied for as many times as possible, which attracts more attention than ordinary accounts. In order to increase the user’s contact rate, even excellent video content can try advertising.
2. Lock in platform stores: e-commerce layout is accelerated.
Business operation TikTok recommends using these resources to improve the shopping scene within the account. Enterprises need to change their thinking when operating. At the beginning of operating a TikTok account, they must prepare the TikTok store function and account setting window.
After opening a store, merchants can upload products and use merchant tools embedded in the backend to completely manage all aspects from sales to logistics. You can also add product links to the original content on TikTok to guide users to pay attention to product details in a timely manner, and ultimately achieve traffic conversion.
3. Use TikTok’s internal resources: There is a creative tribe on TikTok.
If the company has a creative center function, merchants can use this function to find content and creative inspiration. There are also learning videos on how to innovate your brand. The CreativeHub business creative center function can be found through the Settings and Privacy menu BusinessSuite within TikTok.
Now, it is very important for cross-border merchants to operate TikTok accounts well, and TikTok has a lot of room for imagination in the future. Doing a good job TikTok operations are not something that can be accomplished overnight. Enterprises need to endure loneliness, create and contribute more valuable original videos to users, and let them trust them, in order to truly achieve traffic.