There are many kinds of promotions on Amazon. Let’s mainly talk about social media promotions and buy one get one free settings.
1. Social Media Promotion (SociAl MediA Promo Code)
Amazon sellers create social media promotions through social media, email or celebrity marketing to share a unique marketing with buyers page. It controls how promotions are promoted and how much discounts buyers can receive on products and deals.
The three ways to set up social media promotions are:
1. One product in one-time settlement: one product for the order – the promotion code is only for those who meet the conditions. ASIN products are valid once;
2. Unlimited products used in unlimited product orders in one-time settlement – promotional codes are valid for eligible ASIN multiple products in a single order;
3 ) Unlimited Checkout Products: Unlimited products used in unlimited orders – Promotional code is valid on qualifying ASIN unlimited products in multiple orders.
Amazon celebrities and seller alliances can also promote good social media discounts directly.
Notes on setting up Amazon social media discounts:
1) Social media promotions will not be displayed on Amazon’s front page;
2) When Amazon social media When the discount is outside the site, buyers will enter the jump link;
3) Sellers can only share the discount link provided by Amazon outside the site, which usually includes: social media and Email bulk sending;
4) If it is a multi-SKU product, you can only use social media to display some SKUs, so that the user experience will be better.
5) It will be better to set a discount of 40% or higher, otherwise the effect will be very small;
6) It can be used for clearance, the discount is set as high as possible and has a long validity period. It is better than finding an intermediary to build an ordinary FB site other than the ordinary FB site;
2. Buy one get one (buy one get one)
If you shop in the entire product catalog or sub-category If you meet the established conditions, you can enjoy one or more free products.
Two ways to set up promotional discounts for buy one, get one free:
1) Buy product and get product A
When the seller sets the minimum purchase quantity of this product + When products must be purchased (PurchAsed items), the seller’s discount setting method becomes buy A and get A free. Sellers can set up an A product or an A product according to changes in quantity.
2. Buy product A and get product B
When the seller sets the minimum purchase quantity of this product + additional products (AdditionAl items), the seller’s discount setting method becomes buy product A and get free B. Depending on the quantity change, it can be set to purchase 3 product A, send 2 product B or 1 product A, send 1 product B, etc.