Important notice for new list rules.
To ensure the safety of buyers and improve the versatility of product display on non-HTML devices, Amazon will no longer support HTML tags in product details pages and stop displaying HTML after June 27, 2021 Format.
Note: The effective time of each website is different, please go to the seller platform to check the “News” section.
Japan/Mexico/Australia/Singapore/UAE&Saudi Arabia: Starting from June 27.
United States: From July 17th.
Europe: Starting July 19th.
India: Starts on July 26th.
Sellers are advised to update the HTML tag product information on all product detail pages before the above date. Updates can be made through the seller platform or formal channels.
Give me an example. When an HTML tag is used in a line of the product description, the line may be deleted, or the HTML format may not be displayed, depending on the usage of the HTML tag. Sellers don’t have to worry about the introduction of new regulations. The following is a list of common related issues to help everyone better understand the new rules and quickly find solutions.
1. Is there any useful HTML tag impact list before? Or is the impact only after the new registration policy takes effect?
After the new rules come into effect, all registration centers must comply with the new regulations.
Amazon does not support the inclusion of HTML tags in product detail pages and will no longer display HTML format.
2. After the new rules take effect, what HTML tags can be used?
Do not use HTML, JavaScript, or other types of code for product details. In particular, sellers may use line breaks in their descriptions.
3. If no changes are made, what will happen to page rendering after this rule takes effect?
If a line of product description uses HTML tags, then depending on the usage of HTML tags, the line can be deleted or not displayed in HTML format.
4. What impact does the new rule have on keyword crawling?
Theoretically this has no effect, but it may affect page formatting and conversion rates.
5. What are the solutions to the new regulations?
It is recommended that sellers use A+ pages. You can use a combination of pictures and text to tell a unique brand story. By displaying product pictures, you can let customers have a full understanding of the product, improve the publicity effect, and thus promote sales.