In Amazon’s operations, there has always been a saying that seven points are for product selection and three points for operation. Why is product selection accounting for seven points? Because in terms of operations, products do play a very important role in the influence of the entire Amazon. proportion, then, let’s understand why Amazon should choose products with rigid demand when selecting products!

1. Why should Amazon choose products with rigid demand when selecting products?

During the actual observation process, you may find that some sellers are not skilled in operation, have a weak team, and have weak financial strength, but they are doing pretty well. You may not believe it, but this kind of thing does often happen in The reason is simple, because these sellers have chosen some more suitable and better products suitable for selling on the platform. This may be due to competition. Small, maybe because the profit is relatively high, or maybe because he has a unique advantage in supply of goods. No matter what, he always puts the product first, so the choice accounts for 70%.

2. What is rigid demand?

To put it simply, consumers’ demand for product functionality is greater than their pursuit of external requirements such as product appearance, color, size, etc. This kind of The product is called rigid demand. Take a screwdriver as an example. This product is a rigidly needed product, and the demand for product functionality is greater than the external demand for style and appearance. So if you buy a screwdriver, how will you buy it? Will you care about its style and color? Who can say? : “No, I want to buy a black screwdriver today”, or not yellow or red. I think most consumers will not be so picky.

For example, clothes, hats, etc. Just imagine, when you want to buy a piece of clothing, your needs are very clear, what color do I like, what style and color do I want to pursue, these will affect the final decision, you can Say, go buy a screwdriver today. As long as this hardware store has a screwdriver and it’s not expensive, it will satisfy the need.

When choosing a product, you must consider the customer’s ideas. The product you choose is to meet the functional needs of consumers. The reason for buying this product is not because you like it, but because you need this thing. Maslow’s level of thinking The first and second layers are survival and physiological needs. If product selection is based on these two aspects, then the product will be close to the point of rigid demand I mentioned. Combined with this deep digging, the customer base will gradually become larger, relatively Easy to hit.

The above introduction is an introduction to relevant knowledge on why Amazon should choose products with rigid demand when selecting products. Nowadays, many sellers upload aimlessly, which will generate a large amount of inventory. One result is products that sell well. Because products that do not sell well accumulate funds occupied by inventory, and then there is no funds to buy good products, and all the money earned is placed in inventory. In fact, this is also a common problem of many cross-border e-commerce sellers.